Title: Chief Marketing Officer
Location: GTA Home-Office
Industry: Online Applications / Wellness Technology
Company Stage: Start-Up
Employment Type: Part-Time
Experience: Executive
Job Function: Online Marketing
The Role
Reporting directly to the CEO, you will be responsible for creating and implementing the Marketing Strategy for the company. This Part-Time role could become a full-time opportunity for the right candidate. Having the right cultural fit is very important. We are looking for someone who can use marketing as a force for good.
Scope
We need an experienced CMO who can define and drive the Go-to-Market Strategy and product launch for https://lifeand.me/ The ideal candidate would be a data-driven CMO, someone who leans towards lead generation, market acquisition and demand generation, and has a more scientific background. We are looking for someone who can clearly articulate our mission and vision to the world. You must define the revenue generation strategy using the right mixture of ads, premium services and data licensing.
We need a CMO who can set the tone for our brand. We need an expert in Digital and Content Marketing. Someone who can benchmark and attain KPI to reach our business growth. We need a true leader who can inspire a team of professionals to manage and engage our online community. If you are an expert in this field, if you are passionate about creating something from scratch and adding value to people around you, we would like to hear from you.
Qualifications and Experience
· Intimate understanding of Online Marketing is a must.
· Intimate knowledge of revenue generation streams per user, such as
1. In-app purchases
2. Native ads
3. Affiliate ads
4. Banner ads
5. Sponsorship
6. Interstitial ads
7. In-app advertisement
8. Rewards ads
9. Freemium / Premium Feature
10. Data Licensing
· Ability to articulate with clarity branding, positioning and messaging in the Online Space.
· Hands-on experience and clear understanding of Digital and Content Marketing.
· Proven ability to lead large-scale Marketing Projects at its conception.
· Extensive experience in the Internet and Social Enterprise Space is a clear advantage.
· Professional degree, an MBA would be considered an asset.
Competencies
· Strategic thinker;
· Ability to create company-wide marketing strategies, department goals and objectives;
· Expertise in Online Marketing, Customer Engagement, Retention and Community Management.
· Ability to analyze financial data and prepare financial reports, statements and projections;
· Excellent organizational and planning skills;
· Good interpersonal, verbal and presentation skills;
· Open innovator, value co-creator and consensus builder.
· Comfortable engaging directly with other C-suite executives and the Board of Directors;
· Strong knowledge of the Online Marketing Space and Technology Ecosystem;
· Problem-solving skills;
· Detail-oriented;
· Ability to work effectively under pressure;
· Confidentiality.
If you are interested in this opportunity, please let us know why you feel that you are a good candidate for this role.
Location: , , CA
Offer Expires: 2024-10-21 16:53:32
Job Posting Language: en
LinkedIn: Apply Here