Insurance… slow, outdated, and a frustrating experience for businesses. But it doesn’t have to be. For businesses and fast-moving startups / scaleups, the customer experience has fallen far behind, leaving them underserved and risk. At upcover, we’re flipping the script by providing innovative, tech-driven insurance solutions that businesses love—tailored, fast, and built for the pace of today’s world.
About upcover
upcover is Australia’s fastest growing business insurance platform for SMBs, startups and scale ups – trusted by 50,000+ small businesses across ANZ. We are game changing the decades old business insurance industry by creating digitally native insurance products in partnership with the world’s largest insurers and underwriters. upcover’s platform bridges the gap between cutting-edge technology and the complexities of insurance, ensuring our customers get the protection they need, simply and effectively.
Why join us?
The world of commercial insurance and underwriting is… complex and analog. And its gigantic. Nearly $25B in business insurance is transacted across ANZ every year, and only 5% of this is online. upcover is at the forefront of digitising the industry and we are aided in our effort by the world’s top insurers, underwriters and VCs.
As a PMM, you will have a direct impact on shaping the product marketing strategy for our sales, underwriting and customer teams. We pride ourselves on simplifying the insurance process, and you’ll lead the charge in communicating upcover’s value to SMBs, startups and scale-ups in a meaningful way.
Role overview
We’re after a Product Marketing Manager who has worked at the intersection of fintech or law. Extra points if you know a thing or two about insurance underwriting!
The Product Marketing role will work closely with our co-founders as well as our underwriting team, and build tailored messaging targeting our customers, prospects and distribution partners. The Product Marketing function ensures that the insurance products on upcover’s platform are compellingly presented and effectively communicated across all channels. The role demands exceptional project management skills to seamlessly coordinate cross-functional teams, launch innovative marketing campaigns, and drive product adoption. By translating complex insurance jargon, legal wording and policy documents into clear customer value, the PMM will elevate upcover’s market presence and support our growth objectives.
More details about the role
• Product Positioning and Messaging: Develop and implement positioning strategies and messaging frameworks that clearly communicate the value of upcover’s business insurance products to target verticals and various audiences.
• Market Research: Conduct in-depth market research to understand industry trends, competitive landscape, and customer needs. Use insights to inform product development and marketing strategies.
• Content Creation: Create high-quality marketing materials, including one-pagers, white-papers, case studies, blog posts, and presentations that highlight the benefits and differentiators of insurance products offered on upcover’s platform.
• Sales Enablement: Equip the sales team with the training needed to effectively communicate product value to potential customers. Develop sales collateral, product demos, and training sessions.
• Customer Marketing: Design and execute multi-channel marketing campaigns to existing customers to launch new coverages, drive awareness, engagement, and adoption. Measure and analyse campaign performance to optimise results.
• Customer Advocacy: Build and maintain strong relationships with key customers to gather feedback, generate testimonials, and create case studies that showcase the impact of upcover’s products.
• Product Launches: Plan and execute successful product launches, ensuring cross-functional alignment and coordination with product management, sales, and customer success teams.
• Thought Leadership: Establish upcover as a thought leader in the business insurance space by contributing to industry publications, supporting our events/conference strategy, and engaging with the broader tech community.
We’d love for you to have
• Exposure to and passion for early-stage startups and/or high-growth environments
• 3-5 years of product marketing experience, with 1-3 years in financial services industry
• Exceptional written and verbal communication skills
• An ability to translate technical concepts into clear, customer-focused messaging
• Excellent attention to detail and ability to work effectively with cross-functional teams, including product management, sales, and customer success.
And it’ll be great if you have
• A background in insurance or other regulated categories
• Strong understanding of business insurance products, including general liability, property, cyber, and professional liability coverages
What our interview process looks like
• 15-minute virtual first chat with one of our co-founders
• 45-60 minute in person whiteboard session with the team
• Case study
• Meet the team! 30-45min 1:1 Zoom meetings with 3-4 team members you’d work closely with in the role
Salary Range
The pay range for this role is: $120K to $150K per year.
Our salary ranges are based on paying competitively for our size and industry and are part of our total compensation package, which also includes benefits and other perks. We also include stock options in all compensation packages and believe all upcover employees should have the opportunity to become owners in the company. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skill set, location, and business need. The base pay range provided is subject to change and may be modified in the future.
About upcover’s team and remote first setup
upcover is HQed in Sydney, Australia 🇦🇺 but has a team thats distributed across Australia 🇦🇺, India 🇮🇳, Spain 🇪🇸, Pakistan 🇵🇰, Italy 🇮🇹, Nigeria 🇳🇬, Iran 🇮🇷 , Bangladesh 🇧🇩 and Kazakstan 🇰🇿! And while fully remote, we are proud that everyone in our team operates with a very high level of autonomy and responsibility.
We index high on diversity and strongly believe that the best outcomes are the result of a culture that preserves individuality and independence while ensuring accountability. If you thrive in a self-directed, inclusive, and entrepreneurial setting, you’ll find our team to be the perfect place to grow and contribute.
upcover is committed to employment equity and welcomes applications regardless of race, ethnicity, age, nationality, religion, disability, sexual orientation or philosophy of life. We have a very healthy pipeline of opportunities, and we’re moving into new territories by launching our own niche insurance brands with key insurance partners.
Join us in redefining insurance
Company: upcover
Location: Sydney NSW, Australia
Salary Range:
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