Product Marketing Lead

🐦 About Birdie

Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021.

Launched in 2017, Birdie is a team of socially motivated care, health, product and tech entrepreneurs. We were nominated one of the top 10 UK startups to watch, the SME with the best culture in the UK and was in the 2020 Business Cloud Top 50 Start Up’s list. In 2021 we were names no.9 in Start Up’s top 100 innovative and disruptive businesses as well as being accepted into Tech Nation’s 2021 Upscale 7.0 program. As of June 2022 we closed our series B funding with £25m invested by Sofina, Omers & Index ventures.

⚡️ Your mission:

As a Product Marketing Lead at Birdie, your role will encompass all four aspects of the discipline:
• Ambassador – you’ll be the voice of the customer, gathering and systematising customer and market insights to drive product and commercial strategy
• Strategist – owning the go-to-market strategy for Birdie’s platform, and its associated products and features
• Storyteller – owning the positioning and messaging for all elements of the Birdie offering, and the ‘proof’ pipeline of stories and narratives that bring it to life
• Evangelist – enabling others to tell the Birdie story internally and externally, and quantifying its impact

You’ll be managing a team of product marketers, which includes responsibility for all our product knowledge and training content.

This role is both deeply strategic and extremely hands-on. If you’re the kind of Product Marketer who loves supporting your team to shepherd a feature from roadmap to revenue (and can equally jump into a positioning workshop or customer interview), then this is one for you!

♀️ What you will be doing:
• Lead the go-to-market strategy for all Birdie products and strategic initiatives, aligning activities across multiple teams in order to drive impact and efficiency:
• Drive the marketing strategies for products and features with the Marketing team, leading in defining key channels, target audiences and budgets, and being accountable for impact.
• Enabling other commercial teams such as Sales and Customer success, so that positioning and product launches are fully leveraged in sales, marketing and customer experience strategies
• Drive positioning and messaging for Birdie, as well as for key Birdie products
• Own the voice of the customer programme, gathering and systemising insights across market, industry, competitors and adoption.
• Champion a customer impact programme, ensuring value is clearly evidenced through case studies and metrics
• Running training and enablement programmes with Commercial teams in order to ensure consistent success in the leverage of customer insight and Birdie messaging
• Leading on customer communications, leveraging tools such as Intercom to ensure timely updates are delivered to customers
• Coach and develop the product marketing team, including regular performance reviews, optimising team structure, and supporting development:
• Managing a Knowledge and Insights Manager and by extension leading the strategy for knowledge management across Birdie, i.e. help centre, external onboarding academy, internal knowledge programme.
• Managing a product marketer responsible for feature launches

Requirements:

🤩 We’d love to hear from you if…
• You have 5+ years of experience in B2B product marketing, ideally in a high growth startup environment and/or in healthtech
• You have demonstrable experience of driving commercial impact through product marketing strategy and execution
• You are passionate about knowing your market, customers and competition better than anyone, and using that knowledge in order to drive business success.
• You are excellent at articulating the essence of products and partnerships and the value they create, and have experience creating positioning strategies and messaging playbooks. You are an excellent writer and editor.
• You have a strong understanding of the B2B marketing mix and sales motion, including feeling comfortable using marketing automation tools and CMS systems.
• You are confident with sourcing and using a wide range of qualitative and quantitative data in order to unlock insights and optimise strategies
• You are an exceptional communicator with strong interpersonal skills, able to hold your own with technical teams as well as commercial functions, leadership, customers and other stakeholders
• You are very autonomous and comfortable operating in a fast-paced environment, but also know when to ask for advice or support from the wider team.
• You have experience as a people manager

These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Birdie, so please apply if you meet the majority of these competencies.

Compensation Range: £82K – £90K

Location: , , GB

Offer Expires: 2024-10-24 00:02:45

Salary: 82000 – 90000

Job Posting Language: en

LinkedIn: Apply Here

App.otta.com: Apply Here