Our retail client is looking for a Media Planner to join their growing team!
This role is…
• Direct-hire / Full-Time
• Ideally local to MN, but the client is open to remote and can hire if you reside in Florida and North Carolina.
• If local, prefer someone to work on a hybrid basis but not required!
The ideal candidate:
• Minimum of 4 years’ experience in media planning or media buying, primarily in TV and Video
• Experience / exposure in other types of media channels, i.e. catalogs and print/magazines/newsletters
• Expert in Microsoft Excel
• Expert in media, demographics and placement strategy
• Understanding of customer acquisition cost (CAC) to Lifetime Value (LTV) methodologies and approaches
• Knowledge of current industry trends and developments in the media space
Plusses:
• Experience with MTA (muti-touch attrition) and MMM (marketing mixed modeling)
Primary Responsibilities:
• Develop, execute and optimize media strategies to promote the company’s product and brand.
• Oversee the day-to-day execution of media placement with support of outside agencies
• Primary media buying channels will be TV and video. Other types you may be responsible for include catalogs, and print/magazines/newsletters.
• Research, analyze and track the effectiveness of media campaigns, while recommending and implementing changes to maximize the ROI
• Research target audiences and analyze media consumption habits
• Oversee and manage overall paid media budget and placement, as well as be the main POC for accounting processes on advertising invoice approvals and month-end reconcilitations
Our client offers medical, dental, vision, and basic life insurance. Employees can enroll in the companys 401k plan, as well as a deferred compensation plan. Employees will also receive eight hours of vacation leave every month and twelve paid holidays throughout the calendar year, and will be able to purchase company stock, are eligible for annual bonuses, and can participate in profit sharing.
Submit resume (and samples if applicable) to: [email protected]
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you’ll be interviewing with) or a member of our Human Resources team to make arrangements
Company: Creative Circle
Location: Eagan, MN
Salary Range: 84K–97K a year
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