Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment…
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Job Description
CoLab Publicis Health is looking for an amazing Freelance Account Director that is ready to help us create the experiences that change lives. The Account Director is responsible for managing and growing the client relationship, and expanding services/business, on one or more large client accounts. The ideal candidate will have a proven record of maintaining the ultimate accountability for client satisfaction, increasing account revenue and overall growth, and experienced as a team leader. The responsibilities for the Account Director are as followed:
Client Focus
• May own the client relationships at the mid-senior level within the client’s organizational hierarchy
• With VP/Director, responsible for setting and managing client account expectations
• Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client’s brand and support the client’s business objectives.
• Ensures client contact with members of internal brand team and supports Director of Delivery Management concerning client communication
• Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients, resulting in the cultivation of client loyalty and retention.
• Engages clients regularly to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate
• Identifies opportunities for growth within existing client accounts/brands currently managed and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue
• Manages profit and loss responsibility for assigned clients as well as financial forecasting
• Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed
Internal Focus
• Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services
• Responsible for understanding the account dynamics and mobilizing Razorfish Healthware resources to most effectively meet account requirements
• May be asked to participate in new business
• With Project Manager, contributes to the development of project timeline and budget
• Provides leadership, support, and ongoing guidance to members of his/her assigned project team.
• Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client’s business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client’s goals/expectations
• Monitors trends in the digital marketing and advertising industry, and client industry verticals.
Other requirements
• Demonstrated ability to lead a team in a highly collaborative environment to develop and execute digital advertising/marketing strategies for clients in the healthcare space.
• A strong, strategic customer service orientation, and the ability to form long-term relationships with mid-senior level partners within client organizations
• Must be able to motivate and lead others in the development, direction and execution of online communication initiatives. Some prior staff performance management experience is strongly preferred.
• Demonstrated budget management experience for client projects, including prior experience developing fees and budget allocation models
• Strong strategic, analytical skills and effective problem-solving skills, including the ability to develop return on investment (ROI) models. Must also be able to exercise positive judgment to assess situations, evaluate options and make decisions, and draw
Qualifications
• 7 – 10+ years of relevant experience in the account services field within the advertising industry, management consulting discipline or a similar industry required
• Health, Hospital, and Pharma Experience is a must
• A minimum of one (1) year of prior staff management, development and mentoring experience preferred
• A minimum of three (3) years of experience as a Sr. Account Manager; or one (1) year as an Account Director strongly preferred.
• Bachelors Degree Required
• Experience in Marketing/promotion experience with healthcare brands is required
• A demonstrated track record of expanding business with existing customers (upselling); and experience supporting new business pitches required
Additional Information
About Publicis Health
Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.
With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.
Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth
Twitter: www.twitter.com/PublicisHealth/
Not all applicants will be contacted. Publicis Health is an equal opportunity employer. No vendor/agency solicitation please.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $43.75- $74.04/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The Company anticipates the application deadline for this job posting will be 11/16/2024
Company: Publicis Health
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