As a Creative Writer, you are responsible for producing copy and ideas for creative projects. As a vital part of the creative team, you will brainstorm and collaborate with the Creative Director, Art Directors, and designers to create compelling campaign and copy ideas. You’ll work in conjunction with a multidisciplinary and talented team, translating client needs and robust strategy into content across every marketing channel you can think of.Who you are: Well, you’re a writer. You’re skilled and imaginative. You have keen attention to detail and are a natural storyteller who creates engaging copy. You can write from a brief, keeping the target audience in mind. You’ll go down competitor rabbit holes and understand the marketing landscape for each client as you make them stand out. Responsibilities:Write high engagement copy that reflects the brand’s voice.Increase brand equity and drive brand consistency across various demand and lead generation communications.Interpret creative… direction and adapt points from campaign briefs into persuasive copy concepts.Take complex product language and distill it into clear, simple language that customers will understand and connect with. Be a translator!Collaborate across the marketing organization to ensure the final creative content drives an impactful call to action.Produce error-free content that adheres to style guidelines.Edit and proof-read as needed.Simultaneously manage multiple projects with short deadlines.Propose copy concepts and participate in strategic thinking.Write customer-focused copy for emails, ads, social posts, and websites.Create concise, accurate and engaging SEO friendly content for web. Work with digital team using analytics, keyword search, and SEO tools to identify content gaps and improve rankings.Work with internal teams to develop and maintain the content calendar to support marketing campaigns, to align the content across each customer touch-point and to ensure topics/copy are relevant to the audience.Work closely with internal teams to create unique, relevant, accurate, entertaining, and influential content for our audience.Proofread, adapt, and edit copy from other team members.Interested? Email us your Resume and Cover letter at [email protected]
Company: Idea Factory
Location: Newfoundland and Labrador, Canada
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