Job Summary:
As a Market Researcher, you will be responsible for gathering and analyzing data related to the gaming industry. Your primary objective will be to provide insights and recommendations to support strategic decision-making for game development, marketing, and business operations. You will stay up to date with industry trends, consumer behavior, and competitor activities to help our organization stay competitive in the gaming market.
Job Type: Internship (Part-time)
Duration: 3 months
Location: Remote (Work from Home)
Stipend: Unpaid
Key Responsibilities:
1. Conduct Market Research:
– Identify and monitor key trends, developments, and emerging technologies in the gaming industry.
– Collect and analyze data on consumer preferences, behavior, and demographics.
– Track and evaluate competitor activities, including game releases, marketing strategies, and user feedback.
2. Consumer Insights:
– Conduct surveys, interviews, and focus groups to gather insights into… player preferences and needs.
– Interpret and analyze data to identify player personas, motivations, and pain points.
– Provide recommendations for game design and development based on consumer feedback and market analysis.
3. Data Analysis:
– Utilize statistical tools and data analytics software to process and interpret large datasets.
– Create reports and presentations that communicate research findings and insights effectively.
– Monitor key performance indicators (KPIs) to assess the success of games and marketing campaigns.
4. Competitive Analysis:
– Track and analyze the performance of competitors in the gaming industry.
– Identify opportunities and threats in the competitive landscape.
– Provide recommendations for strategic actions based on competitor analysis.
5. Market Trends and Forecasting:
– Develop and maintain market forecasts to inform product development and business strategies.
– Stay informed about global gaming market trends, including emerging markets and platforms.
6. Collaboration:
– Collaborate with cross-functional teams, including game developers, marketers, and business executives.
– Provide actionable insights to inform product roadmaps and marketing campaigns.
7. Reporting:
– Create regular reports and presentations for internal stakeholders.
– Present findings and recommendations to senior management and project teams.
Qualifications:
– Bachelor’s degree in marketing, Business, Statistics, Economics, or a related field. A master’s degree is a plus.
– Proven experience in market research and data analysis, with a focus on the gaming industry.
– Strong understanding of gaming platforms, genres, and player behavior.
– Excellent communication skills, both written and verbal, for presenting findings and insights.
– Ability to work independently, manage multiple projects, and meet deadlines.
– Knowledge of survey design and analysis techniques.
– Familiarity with gaming market research methodologies and sources.
– Passion for gaming and a deep understanding of gaming culture and trends
Company: Rablo
Location: Anywhere
Salary Range:
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