Head Of Proposition, Partnerships & Marketing
Marketing
Source: uWorkin
JOB DESCRIPTION
Transurban is on an ambitious journey to develop Australia’s first automotive-focussed loyalty ecosystem. By partnering with a broad range of favourite brands and through building world-class, data-driven capabilities in the business, we seek to deliver exceptional experiences for members, and meaningful savings on their everyday expenses. With a significant investment planned in the start-up of this ecosystem, we’re seeking a dynamic leader to drive growth and spearhead innovation in a newly established business unit.
Join us in bringing our vision for member rewards to life and creating transformative experiences that will create member satisfaction and loyalty.
About the role
The Head of Proposition, Partnerships & Marketing is a key leader in our Rewards business, reporting to the GM of Rewards. You will drive growth in our partner network and loyalty program membership.
You’ll also… deliver a strong partner value proposition and build lasting partnerships with top Australian brands. You will also be involved in developing and executing a creative marketing strategy to re-launch the program, scale the loyalty member base, and drive engagement.
The ideal candidate is strategic, innovative, and results-driven leader in Partnerships and Marketing, with a proven track record in successful B2C loyalty coalition programs.
You will :
Identify, negotiate, and successfully establish partnerships with our target partner including various leading Australian brands
Develop and deliver on a compelling partner value proposition, working closely with Product and Technology teams
Develop unique co-marketing strategies and initiatives with partners to drive customer engagement
Develop the overall marketing plan, ensuring alignment to wider business plans and objectives
Drive the development of the rewards brand, proposition, positioning and creative platform, working closely with agency partners to deliver impact in driving awareness and engagement
Manage the data and analytics team to ensure accurate data collection and comprehensive analysis
This is an exciting opportunity for a leader with an entrepreneurial spirit to lead the Rewards strategy and business operations as the unit scales and requires:
Minimum of 8-10 years of experience in partnerships, marketing, or related field, minimum 5 years in partnerships or business development, and 5 years in marketing leadership roles in a consumer-facing business
Experience in loyalty programs online retail, or other digital B2C environment
A track record of developing and executing successful marketing, product or business launches and partnership strategies
Strong commercial acumen coupled with a strong customer-focused mind-set
Strong data analytics capabilities and the ability to apply this in a marketing and partnerships context
A strong understanding of marketing technologies
If you meet some of these requirements, but not all, we encourage you to submit your application.
You will receive great benefits, including:
A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year.
16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well.
Learning and development opportunities to support your career interests.
Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more
Share offers and insurance benefits.
Social activities, community give-back programs and paid volunteer days.
We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.
We embrace diversity with a foundation of safety, wellbeing, and inclusion, where everyone belongs. We treat everyone with fairness, consideration, and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions, and concerns.
We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on [email protected].
Job Type:
Permanent
Transurban is on an ambitious journey to develop Australia’s first automotive-focussed loyalty ecosystem. By partnering with a broad range of favourite brands and through building world-class, data-driven capabilities in the business, we seek to deliver exceptional experiences for members, and meaningful savings on their everyday expenses. With a significant investment planned in the start-up of this ecosystem, we’re seeking a dynamic leader to drive growth and spearhead innovation in a newly established business unit.
Join us in bringing our vision for member rewards to life and creating transformative experiences that will create member satisfaction and loyalty.
About the role
The Head of Proposition, Partnerships & Marketing is a key leader in our Rewards business, reporting to the GM of Rewards. You will drive growth in our partner network and loyalty program membership.
You’ll also deliver a strong partner value proposition and build lasting partnerships with top Australian brands. You will also be involved in developing and executing a creative marketing strategy to re-launch the program, scale the loyalty member base, and drive engagement.
The ideal candidate is strategic, innovative, and results-driven leader in Partnerships and Marketing, with a proven track record in successful B2C loyalty coalition programs.
You will :
• Identify, negotiate, and successfully establish partnerships with our target partner including various leading Australian brands
• Develop and deliver on a compelling partner value proposition, working closely with Product and Technology teams
• Develop unique co-marketing strategies and initiatives with partners to drive customer engagement
• Develop the overall marketing plan, ensuring alignment to wider business plans and objectives
• Drive the development of the rewards brand, proposition, positioning and creative platform, working closely with agency partners to deliver impact in driving awareness and engagement
• Manage the data and analytics team to ensure accurate data collection and comprehensive analysis
This is an exciting opportunity for a leader with an entrepreneurial spirit to lead the Rewards strategy and business operations as the unit scales and requires:
• Minimum of 8-10 years of experience in partnerships, marketing, or related field, minimum 5 years in partnerships or business development, and 5 years in marketing leadership roles in a consumer-facing business
• Experience in loyalty programs online retail, or other digital B2C environment
• A track record of developing and executing successful marketing, product or business launches and partnership strategies
• Strong commercial acumen coupled with a strong customer-focused mind-set
• Strong data analytics capabilities and the ability to apply this in a marketing and partnerships context
• A strong understanding of marketing technologies
If you meet some of these requirements, but not all, we encourage you to submit your application.
You will receive great benefits, including:
• A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year.
• 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well.
• Learning and development opportunities to support your career interests.
• Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more
• Share offers and insurance benefits.
• Social activities, community give-back programs and paid volunteer days.
We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.
We embrace diversity with a foundation of safety, wellbeing, and inclusion, where everyone belongs. We treat everyone with fairness, consideration, and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions, and concerns.
We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on [email protected].
Job Type:
Permanent
Closing Date:
27-Sept-2024 0:00
Please note: The closing date reflects the time zone of the Primary Location for this job posting.
Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VIC Opportunity Types:
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Company: Marketing Tip
Location: Dunnstown VIC, Australia
Salary Range: A$150–A$200 a year
Job Providers:
Adzuna