Our Client, Este Medical Group is looking for a talented Social Media Expert to join in-house marketing team! If you’re passionate about driving impactful social media strategies and want to be part of a leading brand in the hair and skin care industry, this is the opportunity for you.
Location: London or Birmingham, UK
Salary: £45,000 – £50,000 per annum (depending on experience)
Experience Level: 5-7 years
About Este Medical Group:
Este Medical Group is a leading global aesthetic and wellness clinic, renowned for our cutting-edge treatments in hair transplants, skincare, and cosmetic services. With clinics across the UK and internationally, we pride ourselves on delivering life-changing results to our clients. As we continue to expand, we are looking for an experienced Social Media Ads Specialist to join our dynamic marketing team.
Role Overview:
We are seeking a talented and results-driven Social Media Ads Specialist with 5-7 years of hands-on experience in managing paid… social media campaigns. The ideal candidate will have a strong background in running high-performing campaigns on platforms such as Facebook, Instagram, TikTok, and YouTube. You will be responsible for planning, implementing, and optimising paid media strategies to drive brand awareness, lead generation, and revenue growth for our aesthetic and wellness services.
Key Responsibilities:
• Develop & Execute Paid Social Campaigns: Create, manage, and optimise social media advertising campaigns across multiple platforms (Facebook, Instagram & TikTok)to achieve business objectives.
• Performance Monitoring & Optimisation: Continuously monitor and analyse campaign performance, making data-driven adjustments to improve ROI and KPIs such as click-through rates (CTR), cost-per-lead (CPL), and conversions.
• A/B Testing: Design and implement A/B testing strategies for creative, audiences, and targeting to maximise campaign effectiveness.
• Audience Targeting: Use advanced targeting techniques such as lookalike audiences, retargeting, and interest-based targeting to reach high-potential clients.
• Reporting & Analytics: Provide regular performance reports and insights to the marketing team, translating complex data into actionable recommendations.
• Collaboration: Work closely with the content, creative, and SEO teams to align paid social efforts with overall marketing strategies.
• Budget Management: Efficiently manage campaign budgets to ensure cost-effectiveness and alignment with marketing goals.
• Stay Updated: Keep up-to-date with the latest trends, algorithm changes, and best practices across social media advertising platforms.
Requirements:
• 5-7 years of proven experience in social media advertising, preferably within the health, beauty, or wellness sectors.
• Strong expertise in Facebook Ads Manager, Instagram Ads, TikTok Ads, and YouTube Ads.
• Demonstrated ability to drive measurable results through paid social media campaigns.
• Proficient in analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms.
• Excellent communication skills, with the ability to report insights clearly and concisely.
• Strong understanding of audience segmentation, targeting, and customer journeys.
• Creative and strategic thinker with a passion for results.
• Experience working in a fast-paced, dynamic environment.
Benefits:
• Competitive salary (£45,000 – £50,000 per annum, depending on experience)
• Hybrid or remote working options (London or Birmingham-based)
• Discounted treatments at Este Medical Group
• Career development opportunities within a growing international brand
• Vibrant and supportive team environment
How to Apply:
If you are a driven and creative Social Media Ads Specialist looking to make an impact in the health and beauty industry, we would love to hear from you! Please submit your CV and cover letter to [email protected] by 20th October 2024
Company: Creative Ideaz
Location: United Kingdom
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