JOB TITLE: Demand Generation Marketing Specialist
LOCATION: REMOTE
DURATION: 1 year
PAY RANGE: $28-$38/hr
Company:
Our client, a cutting-edge fintech organization using blockchain technology to democratize the global economy is currently recruiting for a Demand Generation Marketing Specialist to bring onto the team.
Duties:
You will:
• Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets.
• Maintain regular, asynchronous communication with international market teams on project deliverables.
• Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest and others).
• Own daily campaign monitoring, pacing, optimization, tracking and reporting.
• Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
• Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
• Build and maintain relationships with 3rd partners (tech partners, creative agencies).
• Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives.
Skills:
You have:
• A BA/BS degree or equivalent practical experience
• A minimum of 3 years of related performance marketing experience
• Experience working cross-functionally and optimizing towards multiple KPIs
• An analytical mindset to drive performance marketing
• Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• A passion for marketing, staying up to date on industry and platform news
• High levels of integrity, autonomy, and self-motivation
• Strong oral and written communication skills
• An energetic and willing attitude
Bonus:
• Experience writing ad copy
• SQL knowledge
IND123
Location: Oakland, CA, US
Offer Expires: 2025-04-16 18:30:40
Job Posting Language: en
Qualifications:
- A BA/BS degree or equivalent practical experience
- A minimum of 3 years of related performance marketing experience
- Experience working cross-functionally and optimizing towards multiple KPIs
- An analytical mindset to drive performance marketing
- Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- A passion for marketing, staying up to date on industry and platform news
- High levels of integrity, autonomy, and self-motivation
- Strong oral and written communication skills
- An energetic and willing attitude
- Experience writing ad copy
- SQL knowledge
Responsibilities:
- Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets
- Maintain regular, asynchronous communication with international market teams on project deliverables
- Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest and others)
- Own daily campaign monitoring, pacing, optimization, tracking and reporting
- Surface opportunities for testing and improvements based on daily, weekly and monthly trends
- Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics
- Build and maintain relationships with 3rd partners (tech partners, creative agencies)
- Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives
Benefits:
- PAY RANGE: $28-$38/hr
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