Job Summary:
We are looking for a highly skilled and motivated Digital Marketing and Social Media Specialist to join our team. This position is perfect for someone with a strong background in digital marketing and social media, capable of executing and managing various aspects of our online presence. You will play a key role in increasing brand awareness, driving customer engagement, and optimizing our digital marketing efforts. The ideal candidate will have a proven track record in social media management, ad campaign execution, email marketing, and other digital marketing strategies. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Job Responsibilities/Duties:
Social Media Management:
• Create engaging and high-quality content for various social media platforms (Instagram, Facebook, TikTok, LinkedIn… etc.).
• Develop a consistent posting schedule and manage social media calendars.
• Schedule and publish social media posts across multiple platforms using tools such as Canva.
• Engage with followers, respond to comments and messages, and manage community interactions.
• Track social media analytics and optimize content for higher engagement.
Ad Campaigns and Tracking:
• Develop, submit, and monitor paid social media ads (Facebook Ads, Instagram Ads, Google Ads, etc.).
• Set up conversion tracking for campaigns and analyze performance to drive optimizations.
• Identify opportunities for ad targeting and retargeting to maximize ad spend.
Email Marketing:
• Create and manage email marketing campaigns through platforms like Zoho Campaigns.
• Segment email lists and personalize email content to target specific customer segments.
• Analyze email performance (open rates, click-through rates, conversions) and implement improvements.
Content Strategy and Digital Marketing:
• Assist with the creation of digital marketing strategies to drive brand awareness, customer acquisition, and loyalty.
• Collaborate with the team to develop and refine content strategies that align with brand messaging and goals.
• Conduct market research and competitor analysis to identify trends and opportunities for brand positioning.
• Track key performance metrics across campaigns and report results.
SEO and Website Support:
• Collaborate on strategies to improve website SEO and organic traffic.
• Support content updates and improvements for the website using WordPress or similar platforms.
Other Digital Marketing Efforts:
• Provide analytical reporting of campaigns to stakeholders
• Implement and manage campaigns that contribute to business growth, including promotions and giveaways.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Assist with influencer partnerships and other marketing collaborations.
Qualifications:
• Bachelor’s degree or equivalent in marketing
• 2+ years of experience in digital marketing, social media management, or similar roles.
• Proficiency in social media platforms, scheduling tools, and ad management tools.
• Proven experience in managing paid social media campaigns and tracking conversions.
• Strong understanding of email marketing platforms and best practices.
• Knowledge of SEO, keyword research, and web analytics.
• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and optimize marketing strategies.
• Ability to work independently and manage multiple tasks and projects effectively.
• Creative mindset and proactive approach to problem-solving.
• Familiarity with tools like Canva or Adobe Creative Suite is a plus.
Other Information:
• This is a remote, part-time (20-30 hours per week) freelance position.
• Flexible working hours based on project deliverables.
• Compensation will be discussed based on experience and skills.
Compensation:
• ₹10,000 – 15,000 (per month) (estimate)
• Bonus based on performance and results.
Please include your work portfolio on your resume, along with your work achievements.
Job Types: Part-time, Freelance
Contract length: 3 months
Pay: ₹10,000.00 – ₹15,000.00 per month
Supplemental Pay:
• Performance bonus
Experience:
• total work: 2 years (Required)
Work Location: Remote
Application Deadline: 21/10/2024
Expected Start Date: 01/11/2024
Company: Fihi Nutrition, Inc.
Location: Anywhere
Salary Range:
Job Providers:
SimplyHired