The Associate Director of Marketing Strategy, serves as a key member of the UCSF Health marketing leadership team, serving as the lead marketing strategist for UCSF Health’s adult clinical enterprise. The successful candidate has extensive experience in developing and implementing strategic marketing plans, has a passion for data and performance metrics, enjoys coaching and developing a team, excels at building relationships with cross-functional colleagues and clinical and operational leaders, and serves as a trusted marketing advisor.
This is a remote position; however, we have a strong preference for candidates who reside in California.
What you will do:
• Lead a team of strategic marketers responsible for supporting the business and brand goals for UCSF Health’s adult service lines and facilities
• Foster trusted relationships with business unit and service line leaders
• Manage a portfolio of strategic service lines to drive volume and reputation with a high level of expertise
• Develop strategic marketing plans, differentiated messaging, and impactful strategy / creative briefs that demonstrate business and brand acumen
• Lead initiatives with marketing department peers to deliver on business goals and build efficiencies
• Apply experience developing and implementing precision marketing campaigns using CRM
• Work with leaders to define key performance indicators and drive team performance to meet and exceed performance targets
• Collaborate with operational and strategy leads to ensure alignment of marketing assignments to organizational priorities
• Apply expertise in brand and service line market intelligence, customer segmentation, and market research
• Flourish in a matrixed team environment, collaborating with colleagues in strategic planning, public relations, digital marketing and physician outreach to ensure integrated and coordinated marketing efforts
The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement. The salary range for this position is $105,900 – $225,900 (Annual Rate). To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
Location: , AR, US
Offer Expires: 2024-11-17 00:00:00
Job Posting Language: en
Responsibilities:
- Lead a team of strategic marketers responsible for supporting the business and brand goals for UCSF Health's adult service lines and facilities
- Foster trusted relationships with business unit and service line leaders
- Manage a portfolio of strategic service lines to drive volume and reputation with a high level of expertise
- Develop strategic marketing plans, differentiated messaging, and impactful strategy / creative briefs that demonstrate business and brand acumen
- Lead initiatives with marketing department peers to deliver on business goals and build efficiencies
- Apply experience developing and implementing precision marketing campaigns using CRM
- Work with leaders to define key performance indicators and drive team performance to meet and exceed performance targets
- Collaborate with operational and strategy leads to ensure alignment of marketing assignments to organizational priorities
- Apply expertise in brand and service line market intelligence, customer segmentation, and market research
- Flourish in a matrixed team environment, collaborating with colleagues in strategic planning, public relations, digital marketing and physician outreach to ensure integrated and coordinated marketing efforts
Benefits:
- The final salary and offer components are subject to additional approvals based on UC policy
- The salary range for this position is $105,900 – $225,900 (Annual Rate)
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