We’re looking for a motivated Marketing Platform Specialist to join our Digital Engagement team remotely within the United States.
As a Marketing Platform Specialist, you will assist in assessing current and emerging technological options to enhance client marketing initiatives. You will gather requirements and conduct research to understand the capabilities and limitations of various technologies, helping to document a clear path forward for campaigns, procedures and standards. You will work closely with the marketing team, often contributing to various projects and initiatives.
Who We Are
Experience the forefront of innovation with Pollard Digital Solutions a division of Pollard Banknote, where we lead the charge in revolutionizing digital solutions for state lotteries. From groundbreaking initiatives like iLottery to crafting immersive player experiences that champion noble causes globally, our team’s innovative spirit is driving impactful changes in the industry. Join us in this exhilarating journey, where every contribution makes a difference in shaping the future of lottery gaming.
What We Offer
• Competitive compensation
• Profit sharing program – every role plays a part in our success!
• Health & Extended Benefits
• Opportunities for professional development
• Tuition reimbursement
• Employee & Family Assistance Program
What You’ll Do
• Assist in providing recommendations and roadmaps for marketing technology solutions
• Document and share best practice knowledge for proposed marketing solutions including email, SMS, push notifications and websites
• Support the development of proof-of-concept projects to validate proposed marketing automation solutions, customer journeys, and campaigns
• Help build, test and validate marketing campaign structure
• Contribute to designing, debugging and performance analysis of marketing solutions
• Assist in maintaining the marketing engagement platform
• Participate in discussions about marketing strategy providing a technical perspective and suggestions
• Monitor and report on event usage and budget for marketing engagement platform
• Act as contact to the marketing engagement platform vendor
• Stay informed on current and emerging technologies and propose changes where needed
• Communicate issues with technical solutions being implemented to relevant stakeholders
Who You Are
• Technically inclined with foundational knowledge in digital marketing and technology
• Eager to learn and resolve problems to achieve positive outcomes
• Passion about understanding and solving customer needs
• Proactive in your approach with the ability to manage multiple priorities simultaneously
What You’ll Bring
• Basic technical background and experience in development
• Strong analytical skills and the ability to see the connections within business operations
• 1-3 years of experience in marketing or a related field
• Good communication skills (verbal, written and presentation)
• Interest in emerging technology trends and applications
• Comfortable working in a client-facing environment
• Ability to problem solve and work with cross-functional teams
• Attention to detail and dedication to accuracy and precision
Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.
Employment is contingent upon a satisfactory response from a Criminal Record Search.
Location: , , US
Offer Expires: 2024-12-05 13:16:35
Job Posting Language: en
Benefits:
- Health Insurance
Qualifications:
- Technically inclined with foundational knowledge in digital marketing and technology
- Eager to learn and resolve problems to achieve positive outcomes
- Passion about understanding and solving customer needs
- Proactive in your approach with the ability to manage multiple priorities simultaneously
- Basic technical background and experience in development
- Strong analytical skills and the ability to see the connections within business operations
- 1-3 years of experience in marketing or a related field
- Good communication skills (verbal, written and presentation)
- Interest in emerging technology trends and applications
- Comfortable working in a client-facing environment
- Ability to problem solve and work with cross-functional teams
- Attention to detail and dedication to accuracy and precision
Responsibilities:
- As a Marketing Platform Specialist, you will assist in assessing current and emerging technological options to enhance client marketing initiatives
- You will gather requirements and conduct research to understand the capabilities and limitations of various technologies, helping to document a clear path forward for campaigns, procedures and standards
- You will work closely with the marketing team, often contributing to various projects and initiatives
- Assist in providing recommendations and roadmaps for marketing technology solutions
- Document and share best practice knowledge for proposed marketing solutions including email, SMS, push notifications and websites
- Support the development of proof-of-concept projects to validate proposed marketing automation solutions, customer journeys, and campaigns
- Help build, test and validate marketing campaign structure
- Contribute to designing, debugging and performance analysis of marketing solutions
- Assist in maintaining the marketing engagement platform
- Participate in discussions about marketing strategy providing a technical perspective and suggestions
- Monitor and report on event usage and budget for marketing engagement platform
- Act as contact to the marketing engagement platform vendor
- Stay informed on current and emerging technologies and propose changes where needed
- Communicate issues with technical solutions being implemented to relevant stakeholders
Benefits:
- Competitive compensation
- Profit sharing program – every role plays a part in our success!
- Health & Extended Benefits
- Opportunities for professional development
- Tuition reimbursement
- Employee & Family Assistance Program
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