Product Marketing B2B

Job Description:
• Location: Fully remote, EU timezone (CET +/- 2hours)
• Start date: ASAP
• Languages: English is mandatory; French is a plus
• Our client: Cloud Computing / Distributed Systems / AI – European Saas

Key Responsibilities:

Product Messaging and Content Creation:
• Develop compelling content that effectively communicates our solutions’ value proposition and technical advantages. Examples include website content, materials targeted toward developers and targeted toward key decision makers (IT).
• Design and maintain a robust ‘battle card’ to equip sales and technical teams with essential information, responses, and tactics for potential customer inquiries.

Customer Understanding and Market Intelligence:
• Understand customers needs and pain points through research and customers interviews to generate insights that guide product development and marketing strategies
• Research and share relevant industry trends, competitor updates
• Collaborate with the product team to… ensure marketing strategies align with product enhancements and launches.

Stakeholder Collaboration:
• Work closely with sales, technical, and product teams to ensure consistent messaging and positioning across all channels.
• Support the training of internal teams on the product’s unique selling points, advantages, and potential applications.

Community and brand building:
• Own social media channels (content & engagement) to address B2B audiences

Required Qualifications:
• 8-10 years of experience in product marketing in the tech or software industry — storage and cloud computing background is a plus.
• Exceptional ability to create and articulate value propositions, messaging, and product and brand positioning as compelling stories that engage target audiences.
• Strong written and verbal communication skills in English (native or native-like) and, ideally, other European languages.
• Experience with content creation tools and platforms – use of relevant genAI in this area.

Preferred Qualifications:
• Experience marketing b2b SaaS products
• Eye for beauty and very appealing designs
• Web/mobile content development & related SEO

Company: PRAGMATIKE
Location: Paris, France
Salary Range:
Job Providers:
Recruit.net