Search Engine Marketing Operations Associate – Performance Marketing

Description

The Associate, Paid Search Engine Marketing Operations will be responsible for managing marketing campaign execution for U.S. Card’s Paid SEM channel. This includes activities such as new campaign launches, test launches, process improvements, and optimization across active Paid Search programs. The Associate will become an expert in platforms like Google, Bing, Skai, and stay updated with all Paid Search practices.

Company Culture and Environment

This role follows a hybrid model where associates typically spend half their time in-person at the office and the other half virtually. The office is designed to foster collaboration and teamwork, enhancing the work experience.

Career Growth and Development Opportunities

Associates will have the chance to work closely with high-performing teammates and partners across the enterprise, which can lead to professional development and growth within the company.

Detailed Benefits and Perks

Capital One offers a comprehensive and competitive set of health, financial, and other benefits to support total well-being. These benefits vary based on employment status and management level.

Compensation and Benefits
• Competitive salary based on experience
• Comprehensive health, financial, and other benefits
• Opportunities for professional development
• Flexible working environment
• Support for total well-being

Why you should apply for this position today

This position offers an exciting opportunity to manage and optimize Paid Search campaigns, directly impacting marketing efforts and results. Joining a dynamic team in a hybrid work environment promotes collaboration and innovation, allowing you to make significant contributions within the company.

Skills
• Strong organizational skills and ownership mentality
• Ability to generate insights from data
• Comfortable working with large datasets in Excel/Google Sheets
• Solid understanding of performance marketing and online customer acquisition
• Familiarity with common performance marketing metrics
• Excellent project management skills

Responsibilities
• Monitor Paid Search Marketing trends and generate insights for campaign improvement
• Daily management of search campaigns from planning to reporting
• Carry out campaign management tasks including optimization and budget control
• Develop and execute campaign testing
• Coordinate with internal teams to execute SEM strategies
• Self-starter with a fast learning ability in digital marketing tools

Qualifications
• Bachelors’ degree or Military experience
• At least 2 years of experience in Paid Search Engine Marketing
• At least 1 year analyzing and evaluating campaign performance
• At least 1 year in project management

Education Requirements
• Bachelor’s degree in Marketing, Business, or a related field

Education Requirements Credential Category
• Bachelor’s degree

Experience Requirements
• At least 2 years in Paid Search Engine Marketing
• At least 1 year of planning and implementing SEM strategies using Google and Microsoft Ad platforms
• At least 1 year of experience using Skai preferred

Why work in Richmond, VA

Richmond is a vibrant city known for its rich history, diverse culture, and strong community spirit. It offers a mix of urban and outdoor activities, making it an attractive place to live and work. With a growing tech scene and numerous opportunities for professional development, Richmond presents a great environment for personal and career growth.

Location: Richmond, VA, US

Job Posting Language: en

Benefits:

  • Health Insurance

Qualifications:

  • Strong organizational skills and ownership mentality
  • Ability to generate insights from data
  • Comfortable working with large datasets in Excel/Google Sheets
  • Solid understanding of performance marketing and online customer acquisition
  • Familiarity with common performance marketing metrics
  • Excellent project management skills
  • Bachelors’ degree or Military experience
  • At least 2 years of experience in Paid Search Engine Marketing
  • At least 1 year analyzing and evaluating campaign performance
  • At least 1 year in project management
  • Bachelor’s degree in Marketing, Business, or a related field
  • At least 1 year of planning and implementing SEM strategies using Google and Microsoft Ad platforms

Responsibilities:

  • The Associate, Paid Search Engine Marketing Operations will be responsible for managing marketing campaign execution for U.S. Card’s Paid SEM channel
  • This includes activities such as new campaign launches, test launches, process improvements, and optimization across active Paid Search programs
  • The Associate will become an expert in platforms like Google, Bing, Skai, and stay updated with all Paid Search practices
  • Monitor Paid Search Marketing trends and generate insights for campaign improvement
  • Daily management of search campaigns from planning to reporting
  • Carry out campaign management tasks including optimization and budget control
  • Develop and execute campaign testing
  • Coordinate with internal teams to execute SEM strategies
  • Self-starter with a fast learning ability in digital marketing tools

Benefits:

  • Associates will have the chance to work closely with high-performing teammates and partners across the enterprise, which can lead to professional development and growth within the company
  • Capital One offers a comprehensive and competitive set of health, financial, and other benefits to support total well-being
  • Competitive salary based on experience
  • Opportunities for professional development
  • Flexible working environment

Get.It: Apply Here