Role Perspective:
As the Senior Media & Marketing Manager at Infinity Group Coaching, you will spearhead the development and execution of an integrated brand strategy, leveraging omnichannel marketing to drive brand consistency and engagement. Leading a talented team, you will manage social media across multiple platforms, create compelling content, and foster community engagement. Your role includes monitoring performance metrics, optimising strategies based on data insights, and ensuring seamless brand alignment. Additionally, you will produce and promote podcasts, collaborate cross-functionally to align marketing efforts with business objectives, and mentor your team to achieve strategic goals.
About Us:
Infinity Group is led by our visionary founder, Graeme Holm, who has graced the stage alongside legends like Tony Robbins, Robert Kiyosaki, David Goggins, Gary Vaynerchuk, and the esteemed Sir Richard Branson! Holm’s trailblazing methods have captured the attention of industry… giants, setting us apart in revolutionizing financial strategies.
About You:
You have a proven ability to develop and implement marketing strategies aligned with company goals and market trends. With expertise in creating and evolving brand identities, you effectively use various channels for integrated campaigns. Your analytical skills help optimise strategies and measure ROI. Experienced in social media advertising, content marketing, and SEO, you excel in leading high-performing teams. Your deep understanding of industry trends and strong communication skills ensure effective brand messaging. You innovate and adapt strategies in a rapidly evolving market, collaborating with departments to align marketing efforts with business objectives.
The Opportunity Awaits:
Join a dynamic team where:
• Client-centricity and innovation meet, fostering professional growth and connections.
• Your commitment is rewarded with an above-industry standard compensation package.
• Abundant prospects for personal and professional development await.
• Inclusivity thrives, promoting strong relationships within a respected financial institution.
• You contribute to shaping an impressive legacy in the financial industry.
Key Responsibilities & Accountabilities:
• Lead and execute an integrated brand strategy for media and marketing.
• Implement omnichannel marketing campaigns aligned with brand identity and company objectives.
• Develop and manage social media strategy across multiple platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter, Rate My Agent).
• Oversee social media ad campaigns, reporting harmful comments and inviting users to grow channels.
• Ensure all content is on-brand, consistent, and platform-specific.
• Engage with the online community, responding to comments and messages.
• Implement strategies to grow and nurture a loyal social media following.
• Monitor and analyse social media performance metrics, adjusting strategies based on insights.
• Plan, produce, and publish podcast episodes on Spotify, Apple, and YouTube.
• Collaborate on podcast topics, scripts, and promotional strategies.
• Ensure seamless brand alignment across all activities.
• Use data-driven insights to optimise media and marketing performance.
• Collaborate with internal teams to align strategies with business objectives.
• Lead and mentor high-performing teams, fostering innovation and achieving strategic goals.
Qualifications & Skills:
• Bachelor’s degree in marketing, Business Administration, or related field; Master’s degree preferred.
• Proven track record of at least 10+ years in a senior marketing leadership role, ideally within Banking & Financial Services preferred but not essential.
• 5+ years’ experience in a supervisory or managerial role
• Strong strategic thinking and ability to translate business objectives into effective marketing strategies.
• Demonstrated success in brand building, including developing brand positioning and executing successful brand campaigns.
• Proficiency in utilising marketing analytics and metrics to drive decision-making and measure ROI.
• Excellent communication, leadership, and interpersonal skills with the ability to influence and inspire teams.
• Proficiency in multimedia editing tools including, but not limited to; Adobe Suite (Premiere Pro, Photoshop, Lightroom, Audition, After Effects) & Canva.
• Strong understanding of social media platforms, trends, and best practices.
• A knowledge and understanding of mortgage loans, property management and/or construction preferred.
• Detailed ability to handle sensitive information confidentially.
• Clear Police & Credit Report (Mandatory).
Join us in implementing the Infinity Group Rapid Repay approach and transforming lives! Apply now to become part of our dynamic team at Infinity Group, where financial innovation meets client empowerment
Company: Infinity Group Coaching Pty
Location: Varsity Lakes, Australia
Salary Range:
Job Providers:
Adzuna