Job Summary
Join us as the Director of Product Marketing for Mortgage, where you’ll lead transformative initiatives to elevate MeridianLink’s presence in the mortgage sector. In this dynamic role, you will drive awareness, foster a positive brand narrative, and create compelling educational materials that resonate with our target audiences. Your mission will be to identify market fit for our innovative mortgage and data verification products, articulating our unique value propositions with clarity and impact.
You’ll develop and execute strategic marketing campaigns that not only shorten the sales cycle but also effectively highlight MeridianLink’s differentiation in a competitive landscape. As a key communicator, you’ll craft internal and external messaging that captivates stakeholders and drives engagement. With your strategic insight, you’ll shape our go-to-market strategies, ensuring that our product innovations reach their full potential and achieve significant market penetration.
Responsibilities
• Lead and oversee product marketing and go-to-market strategies, ensuring alignment with organizational goals.
• Collaborate effectively with branding, strategy, customer marketing, communications, and content teams to enhance the impact of product innovations, launches, and market penetration efforts.
• Maintain a compelling and consistent market voice that resonates across all communications.
• Develop and implement messaging strategies that engage both potential and existing customers, as well as lower-level employees.
• Cultivate subject matter expertise in the competitive landscape, value propositioning, and industry trends to support sales teams, channel partners, and the broader organization.
• Work closely with sales, marketing, product management, and other key stakeholders to refine product messaging and positioning for maximum impact.
Qualifications: Knowledge, Skills, and Abilities
• Exceptional verbal and written communication skills.
• Bachelor’s degree with 6+ years of relevant experience, particularly in mortgage-related roles.
• Proven track record as a career-level professional in mortgage product marketing.
• Deep expertise and proficiency in the mortgage industry.
• Strong ability to manage and mentor first-level managers and/or supervisors.
• Responsible for hiring, performance evaluations, and salary reviews for team members.
MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.
MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.
MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.
Salary range of $138,400 – $195,400. [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.
Meridianlink offers:
Stock options or other equity-based awards
Insurance coverage (medical, dental, vision, life, and disability)
Robust paid time off
Paid holidays
401(k) plan with company match
Remote work
All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.
#LI-REMOTE
Location: Remote, OR, US
Offer Expires: 2025-02-19 19:46:47
Salary: 138400 – 195400
Job Posting Language: en
Benefits:
- Dental Coverage
- Health Insurance
- Retirement Savings
- Paid Time Off
Qualifications:
- Exceptional verbal and written communication skills
- Bachelor’s degree with 6+ years of relevant experience, particularly in mortgage-related roles
- Proven track record as a career-level professional in mortgage product marketing
- Deep expertise and proficiency in the mortgage industry
- Strong ability to manage and mentor first-level managers and/or supervisors
- Responsible for hiring, performance evaluations, and salary reviews for team members
Responsibilities:
- Your mission will be to identify market fit for our innovative mortgage and data verification products, articulating our unique value propositions with clarity and impact
- You'll develop and execute strategic marketing campaigns that not only shorten the sales cycle but also effectively highlight MeridianLink’s differentiation in a competitive landscape
- As a key communicator, you’ll craft internal and external messaging that captivates stakeholders and drives engagement
- With your strategic insight, you'll shape our go-to-market strategies, ensuring that our product innovations reach their full potential and achieve significant market penetration
- Lead and oversee product marketing and go-to-market strategies, ensuring alignment with organizational goals
- Collaborate effectively with branding, strategy, customer marketing, communications, and content teams to enhance the impact of product innovations, launches, and market penetration efforts
- Maintain a compelling and consistent market voice that resonates across all communications
- Develop and implement messaging strategies that engage both potential and existing customers, as well as lower-level employees
- Cultivate subject matter expertise in the competitive landscape, value propositioning, and industry trends to support sales teams, channel partners, and the broader organization
- Work closely with sales, marketing, product management, and other key stakeholders to refine product messaging and positioning for maximum impact
Benefits:
- Salary range of $138,400 – $195,400
- The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location
- Stock options or other equity-based awards
- Insurance coverage (medical, dental, vision, life, and disability)
- Robust paid time off
- Paid holidays
- 401(k) plan with company match
- Remote work
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