Main duties & responsibility:
• Together with product, sales and marketing teams create, write, edit and proofread sales based written materials (e.g. direct mail campaigns, telesales scripts, sales pitches) for Kaspersky Lab’s global B2B and Large Enterprise business);
• Close communication with stakeholders to understand products and services, target audience and main messaging;
• Effectively address the target audience and the purpose of the communication with proper tone, feeling, sentence structure, word count and emotions. Ensure the language used is accurate as well as user friendly;
• Write clear and persuasive sales based scripts, following stakeholders requirements on English language. Ensure messaging is consistent with marketing and branding messaging;
• Review and proof read all the assets from other team members and provide constructive feedback to enhance those assets;
• Create lead generation content (blog post, thought leadership articles, e-books, whitepapers and ets);
• Contribute to the core value proposition and key benefits for the B2B products & services individually and product portfolio in general helping to create a compelling story that fulfil users’ needs and differentiate Kaspersky Lab products from its competitors;
• In cooperation with the relevant Product Manager and other in-house or external teams, make sure the content created is accurate from the technological stand point and complies with legal requirements.
Requirements:
• Fluent English communication essential (written and oral);
• Personal portfolio is essential;
• At least 2 years of copywriting experience in B2B sales (direct and channel / indirect sales);
• Relevant experience from a B2B technology background (i.e. Software, hardware and/or Security/Cybersecurity);
• Competency in writing accurate and compelling long and short copy;
• Experienced in successfully working to, and with, multiple and tight deadlines in a fast-paced environment;
• Demonstrate a broad range of writing styles and ability to create new ones;
• Experience in turning complex technical jargon into clear user benefits;
• Experience in multinational working environments and working with remote / virtual teams;
• Analytical thinking, ability to request additional information, research and find the right approach. Problem solver and solutions orientated
• Ability to follow corporate/agreed tone of voice, styles and standards
• Excellent Microsoft Office skills
Location: دبي, , AE
Offer Expires: 2024-11-22 10:32:12
Job Posting Language: en
LinkedIn: Apply Here