Job Description:
As a key member of the Global Digital Marketing team for Premium, Midscale & Economy brands, the SEO Content Project Manager will play a crucial role in driving commercial web direct revenue at a controlled cost. This exciting opportunity is perfect for a talented individual who is passionate about SEO and digital marketing.
Key Responsibilities:
• Support the VP Customer Experience & Engagement in providing SEO content guidance and strategy to the hubs
• Be the Point of Contact to the SEO agency: write SEO briefs for Premium Midscale Economy brands, assess their recommendations and share internally
• Share the SEO recommendations internally to the stakeholders in product and brand teams to influence the optimizations of the websites
• Monitor the SEO performance for the PME brands
• Challenge the results by proposing improvements, content creation initiatives and work streams
• Develop a SEO mindset and share market benchmarking and monitoring
Requirements:
•… Pursuing or recently completed a degree in Marketing, Communications, Business or a related field.
• Knowledge of fundamental SEO principles, including on-page and off-page optimization.
• Ability to analyze data and draw insights from tools like Google Analytics, Google Search Console, or other SEO tools.
• Basic understanding of content creation, editing, and optimization for search engines.
• Familiarity with keyword research tools and the ability to identify relevant keywords for content optimization as well as link building strategies
• Awareness of technical SEO concepts, such as website structure, site speed optimization, and mobile responsiveness.
• Strong written and verbal communication skills. The ability to communicate SEO concepts to non-technical stakeholders.
• Willingness to learn and adapt to changes in SEO algorithms and industry best practices.
• Ability to identify SEO issues and propose effective solutions.
• Ability to collaborate with cross-functional teams, such as content creators, developers, and marketing teams.
• Proactive and self-driven, able to take initiative and work independently on assigned tasks.
What We Offer:
• A real Work life balance :
• Remote work :
• For ‘autonomous framework’
• Work Everywhere :
• Green allowance
• The ALL Heartists program
• On Issy Les Moulineaux Site
• Attractive Finance benefits :
• Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year
• 700 €/year Allowance Green transportation such as electrical bike, scooter.
• Pass Navigo subsidised by a maximum of 75%
• Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles
• Learning & development
Our Culture:
• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
• We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
• All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
• Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
• We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
• Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say
Company: Accor
Location: Issy-les-Moulineaux, France
Salary Range:
Job Providers:
BeBee