Note: The job is a remote job and is open to candidates in USA. Liaison Creative + Marketing is seeking a Senior Marketing Manager to support Emerging Company Services, focusing on partnering with entrepreneurial start-ups. The role involves auditing marketing strategies, designing operational frameworks, and providing strategic advisory to leadership while navigating organizational changes.
Responsibilities
• Conduct a comprehensive evaluation of 180+ annual events to validate ROI or recommend a complete strategic pivot toward broader market opportunities
• Design and implement end-to-end operational frameworks including intake systems, review cycles, and pipeline management
• Determine the optimal marketing mix and resource allocation to ensure high-impact delivery for a specialized practice
• Navigate a major organizational re-org while building flexible systems that can evolve as broader corporate guidelines are finalized
• Act as a consultant to leadership by providing data-backed recommendations on market positioning and communication strategies
• Bridge the gap between business needs and standard enterprise marketing processes to ensure all new systems are scalable
Skills
• 7+ years of experience in a large enterprise level global marketing department developing global marketing and event strategies
• You are energized by chaos and can build structured systems even when the surrounding organizational guidelines are still shifting
• You have a proven track record of moving beyond doing to advising and can identify when a traditional strategy is no longer effective
• You understand the nuances of marketing high-value consulting or financial services where the sales cycle is complex
• Experience in startup or emerging company environments is highly valued because you understand how to reach audiences outside of traditional corporate norms
• You can point to specific instances where you took a fragmented, tactical process and transformed it into a streamlined operation
• Microsoft Office Suite
• Adobe Workfront
• Salesforce Marketing Cloud or similar CRM tools
• Campaign analytics and performance reporting tools
• Generative AI tools
Company Overview
• Liaison Creative + Marketing is a marketing and advertising company that offers creative marketing services. It was founded in 1991, and is headquartered in Austin, Texas, USA, with a workforce of 51-200 employees. Its website is http://liaisoncreative.com.
Location: , , US
Qualifications:
- 7+ years of experience in a large enterprise level global marketing department developing global marketing and event strategies
- You are energized by chaos and can build structured systems even when the surrounding organizational guidelines are still shifting
- You have a proven track record of moving beyond doing to advising and can identify when a traditional strategy is no longer effective
- You understand the nuances of marketing high-value consulting or financial services where the sales cycle is complex
- Experience in startup or emerging company environments is highly valued because you understand how to reach audiences outside of traditional corporate norms
- You can point to specific instances where you took a fragmented, tactical process and transformed it into a streamlined operation
- Microsoft Office Suite
- Adobe Workfront
- Salesforce Marketing Cloud or similar CRM tools
- Campaign analytics and performance reporting tools
- Generative AI tools
Responsibilities:
- The role involves auditing marketing strategies, designing operational frameworks, and providing strategic advisory to leadership while navigating organizational changes
- Conduct a comprehensive evaluation of 180+ annual events to validate ROI or recommend a complete strategic pivot toward broader market opportunities
- Design and implement end-to-end operational frameworks including intake systems, review cycles, and pipeline management
- Determine the optimal marketing mix and resource allocation to ensure high-impact delivery for a specialized practice
- Navigate a major organizational re-org while building flexible systems that can evolve as broader corporate guidelines are finalized
- Act as a consultant to leadership by providing data-backed recommendations on market positioning and communication strategies
- Bridge the gap between business needs and standard enterprise marketing processes to ensure all new systems are scalable
Jobright: Apply Here
Jobright: Apply Here