Job Description
Vericast helps U.S. banks and credit unions grow through precision marketing and measurable outcomes. As a AssociateCampaign Insights Analyst, your mission is to turn raw campaign results into crisp, executive-ready stories that our Account Executives and Client Strategists can use to influence renewals, upsells, and next-best-tests. You’ll wrangle data, surface the “so what,” and craft visuals + speaker notes that make performance unmistakably clear.
Key Duties & Responsibilities
• Analyze campaign performance (matchbacks, segment/offer results, etc) to distill the why behind the what-cohorts, lift, incrementality signals, creative/offer splits, geo or branch patterns, time trends, and more.
• Build the story: draft the executive “headline,” structure the narrative (Context → Signal → So What → Now What), and create speaker notes for AEs/Client Strategists.
• Visualize with Tableau: produce clean, reusable dashboards and export-ready visuals (no chart junk, brand-on, executive-friendly).
• Own readout assets: monthly performance summaries, QBR slide sections, one-pagers, win/loss insight briefs, and a living “pattern library” of best-practice visuals.
• Partner tightly with AEs & Client Strategists to align on hypotheses and the decisions a readout must enable-before you ever open a dataset.
• Operational excellence: uphold SLAs, QA your work, and maintain a small component library (templates, color scales, annotations) to speed future builds.
• AI-forward workflow: use AI for exploratory analysis, rapid storyboard drafts, code review/snippets, narrative polishing, and outlier detection-responsibly and transparently.
You’ll be great at this if you…
• Love clarity. You reduce noise to signal and can explain a result in one sentence.
• Think like a consultant. You connect performance to business outcomes (deposits, loans, primacy proxies), not just CTRs.
• Design with intent. You choose the chart that best answers the question-and label the takeaway, not just the axes.
Qualifications
Education & Experience
• 2-4 years in data analysis, marketing analytics, or BI.
• Tableau (hands-on)-calculated fields, LODs, parameter controls, level-appropriate performance tuning, export quality.
• SQL (Required)-joins, windows, aggregations; comfort profiling messy matchback files and campaign tables.
• Statistics & testing basics-confidence intervals, practical significance, A/B testing pitfalls, cohort analysis.
• Communication-tight executive writing, structured narratives, clear speaker notes.
• AI-hands-on with AI for EDA/storyboarding/visual drafts or strong appetite to learn quickly.
Nice to Have
• Python or R for quick EDA (pandas/dplyr), tidy data, and chart exports; regex & data cleaning.
• Experience with marketing performance data (direct mail, paid social, display, online video), attribution trade-offs, and incrementality concepts
Additional Information
Base salary: $90,000-$105,000
Position is eligible for an annual bonus incentive program.
• Applications will be accepted through April 30, 2026, after which the posting will be closed and no longer available for submissions.*
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
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Location: , ,
Salary: 90000 – 105000
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