Here at GoFind Recruitment, we are proud to be representing an award winning and reputable digital marketing company in their search for a forward thinking Paid Ads Specialist to join the team based in Blackpool.
The right candidate will be passionate about delivering results for our customers and will be rewarded and recognised for doing so.
Key Responsibilities (but not limited to):
• Manage a portfolio of our client’s paid media campaigns, working across an exciting and diverse range of platforms, including paid search, display and video.
• Work with the Account Manager and digital team to develop strategies for your accounts.
• Ensuring best practice approaches are adopted throughout your work for consistent, high-quality output.
• Work with clients to set campaign KPIs and ensure performance is monitored closely against client goals and contractual requirements.
• Develop and maintain close and productive client relationships, as well as have the ability to identify new business opportunities from existing clients.
• Develop a strong insight into each client’s campaign(s) and provide well-informed, strategic and timely advice to clients and internal departments to continually optimise activity.
• Create and provide campaign performance reports and ensure they are shared and communicated well to the client.
• Be comfortable reporting any potential issues or concerns with management if you believe escalation may be required.
• Liaise with clients as and when required.
• Keep up to date with the latest changes in the paid landscape and ensure these are communicated internally.
Key Skills:
• Creating, developing and implementing effective long and short-term paid search strategies with excellent ROAS for our clients.
• Managing PPC budgets while strengthening platform accounts and key client relationships.
• Running and optimising multiple PPC campaigns simultaneously.
• Overseeing campaigns across several platforms (e.g. Google Ads, Facebook Ads, Instagram Ads).
• Targeting selected groups through keyword and audience research.
• Managing and editing campaign budgets, and adjusting bids to optimise ROAS.
• Tracking daily, weekly and monthly KPIs to identify opportunities for improvement or more efficient spending.
• Reporting KPIs to management regularly via various dashboards.
• Producing engaging, clear and concise copy for campaigns.
• Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
• Reducing the risk of click fraud and irrelevant spending.
• Staying up-to-date with PPC/SEM trends and techniques and applying them where relevant.
Skills, Knowledge and Experience:
• Minimum 2 years’ experience as a Digital Marketing Specialist.
• Experience with multiple platforms, e.g. Google Ads & Meta Ads
• Confidence using Google Analytics or similar tools.
• Excellent verbal and written communication and experience presenting reports and optimisations.
This role offers an inspiring environment for creative professionals eager to contribute innovative visual solutions while developing their skills within a supportive team setting
What next?
If this sounds like your next role then apply now and you will be contacted by one of our team of experienced consultants to discuss the next steps.
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Job Type: Freelance
Pay: £32,000.00 per year
Experience:
• Digital marketing: 3 years (preferred)
• google ads & meta ads: 3 years (preferred)
Work Location: Remote
Location: , ,
Indeed: Apply Here