Job title: AI Creative Designer — Meta Ads
Reports to: Head of Paid Marketing / Creative Lead
Team: Paid Marketing
Location: Remote (UK-based preferred)
Contract type: Freelance / contract
Hours: Ad hoc, approx. 5 to 10 hours/week
Rate: £20–£40 per hour, depending on experience
Purpose of the role
Produce the static banner ads and short-form video ads that power our Meta advertising across our paid marketing brands (honeysweeps.com, wildsweeps.us, wildscores.co.uk, wildwave.co.uk). You work to brief, generate the creative using image and video AI tools, and hand it back. Strategy, performance analysis, and ad-platform operations sit with the paid media team — your job is the creative itself.
What you’ll do
• Produce static banner ad creative for Meta (Facebook and Instagram) using AI image generation tools, working to briefs supplied by the paid media team.
• Produce short-form video ad creative for Meta using AI video generation tools, again working to brief.
• Translate written briefs and reference images into polished, on-brand, mobile-first creative — typography, hierarchy, composition and craft to a professional standard.
• Iterate on prompts and outputs to land creative that meets the brief, at volume — we expect a steady stream of variants, not one hero asset every fortnight.
• Deliver finished assets in the formats and dimensions the paid team requests (Feed, Reels, Stories).
• Maintain visual consistency with brand guidelines and compliance constraints across our sweepstakes (US) and licensed gambling (UK) brands.
Essential — design background
You must have one of the following:
• A formal qualification in graphic design, visual communication, advertising design, illustration, motion design, or a related discipline (BA, BSc, HND, foundation diploma, or recognised equivalent), or
• A clearly demonstrable design background — a portfolio that evidences a trained designer’s eye for typography, layout, colour, hierarchy and craft. We assess this on the portfolio, not on CV job titles.
Self-taught is fine. Coming from a non-design background and “I’ve recently got into AI design” is not. The AI tools have made it easy to produce work that functions but looks generic — we’re hiring specifically for the taste and judgement that prevents that.
Essential — skills
• Image generation fluency — you ship using at least two of: Midjourney, ChatGPT / DALL-E (GPT-image-1), Ideogram, Flux. Real working knowledge, not surface dabbling.
• Video generation fluency — you ship using at least two of: Runway, Sora, Veo, Kling, Hailuo, Pika.
• Strong typographic and visual judgement — you can spot a clumsy font pairing, fix awkward spacing, and build clean visual hierarchy without being told.
• Mobile-first instincts — Reels / Stories / Feed-native thinking. Thumb-stop in the first second.
• Speed and volume mindset — comfortable shipping dozens of variants a week without dropping quality.
• Working portfolio of AI-generated ad creative — links we can open today, with examples of both static and video.
Nice to have
• Experience in iGaming, sweepstakes, betting, casino or other regulated / performance-marketing sectors.
• Familiarity with Meta ad placements and aspect ratios as a creator (not as a media buyer).
• Active in AI design communities (Twitter/X, Discord around Midjourney, Runway, Sora, Veo, Flux) — i.e. on the bleeding edge of new tools as they ship.
Pay: £20.00-£40.00 per hour
Application question(s):
• Do you hold a formal qualification in a design discipline (graphic design, visual communication, advertising design, illustration, motion design, or related), OR do you have a portfolio that clearly evidences a trained designer’s eye for typography, layout, hierarchy and craft?
• Can you provide a live portfolio link with examples of AI-generated paid social or Meta ad creative — including both static and short video?
• Are AI image and video generation tools your daily, primary production workflow (rather than something you use occasionally alongside traditional tools)?
• Are you comfortable producing creative for regulated gambling (UK) and sweepstakes (US) advertising, working within the relevant compliance rules?
• Which AI image generation tools do you currently ship with? Please name the tools you actively use (we are looking for Midjourney, ChatGPT / DALL-E, Ideogram, Flux).
• Share your portfolio link.
Work Location: Remote
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