About Company
Are you a data-driven PPC Specialist seeking an environment where innovation thrives and your expertise directly impacts growth? Career.aliyucares empowers its team to redefine digital advertising strategies. We’re a dynamic force in the recruitment landscape, leveraging cutting-edge technology and human insight to connect top talent with groundbreaking opportunities. Join us to craft compelling campaigns that resonate globally and make a tangible difference. Here, your analytical prowess and strategic thinking will be celebrated, fostering a culture of continuous learning and impactful results. We believe in providing the tools and freedom for our specialists to excel, driving both individual career advancement and collective success.
Job Description
Career.aliyucares is on the lookout for a highly skilled and enthusiastic PPC Specialist to join our fully remote team. This is an exceptional opportunity for a performance-driven individual to take the reins of our paid advertising efforts, crafting and optimizing campaigns that capture attention and drive significant conversions. As a PPC Specialist, you will be instrumental in developing, implementing, and managing our paid search and social strategies across various platforms, ensuring maximum ROI and alignment with our overarching marketing objectives. You’ll dive deep into data, leveraging analytics to uncover insights, identify trends, and continuously refine campaign performance. This role demands a proactive mindset, a keen eye for detail, and a passion for staying ahead of the curve in the ever-evolving digital advertising landscape.
Working remotely means you’ll have the flexibility to manage your schedule while maintaining close collaboration with our marketing and sales teams. You will be responsible for the entire lifecycle of PPC campaigns, from keyword research and ad copy creation to budget management and performance reporting. We value creativity, strategic thinking, and a commitment to achieving measurable results. If you thrive in an autonomous environment, are passionate about digital marketing, and possess a proven track record of scaling successful PPC campaigns, we want to hear from you. Join us at Career.aliyucares and play a pivotal role in shaping our digital footprint and attracting top talent to our platform.
Key Responsibilities
• Develop, implement, and manage comprehensive PPC strategies across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, etc.).
• Conduct thorough keyword research, competitive analysis, and audience segmentation to identify new opportunities and optimize existing campaigns.
• Create compelling and high-converting ad copy, landing page recommendations, and engaging visual assets.
• Monitor, analyze, and report on campaign performance, utilizing analytics tools to identify trends, insights, and areas for improvement.
• Manage and optimize campaign budgets, ensuring efficient spend and maximum ROI.
• Perform A/B testing on ad creatives, landing pages, and bidding strategies to continuously improve performance.
• Stay updated with industry trends, algorithm changes, and new ad features to ensure our strategies remain cutting-edge.
• Collaborate with content creators, designers, and the broader marketing team to ensure cohesive and integrated campaigns.
• Provide regular performance reports and strategic recommendations to stakeholders.
Required Skills
• 3+ years of hands-on experience managing large-scale PPC campaigns across Google Ads and social media platforms.
• Proven track record of significantly improving campaign performance and achieving ROI targets.
• In-depth knowledge of keyword research tools, bid management strategies, and conversion rate optimization (CRO) techniques.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Proficiency with Google Analytics, Google Tag Manager, and other relevant tracking and reporting tools.
• Excellent written and verbal communication skills in English.
• Ability to work independently and as part of a remote team.
Preferred Qualifications
• Google Ads certifications (Search, Display, Shopping, Video).
• Experience with other ad platforms such as LinkedIn Ads, Twitter Ads, or TikTok Ads.
• Familiarity with CRM systems and marketing automation platforms.
• Basic understanding of HTML, CSS, or JavaScript for tracking implementation.
• Fluency in Italian or another European language is a plus.
• Experience in the recruitment or HR technology industry.
Perks & Benefits
• Competitive salary and performance-based bonuses.
• Flexible remote work environment.
• Opportunities for professional development and continuous learning.
• Generous vacation policy.
• Collaborative and supportive team culture.
• Access to the latest marketing tools and technologies.
• Health and wellness programs.
• Regular team-building activities and virtual social events.
How to Apply
Ready to make an impact? We encourage you to apply directly by clicking the link below. Please ensure your resume highlights your PPC experience and achievements. We look forward to reviewing your application!
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Careers – Aliyucares: Apply Here