We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.
With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
Role Overview
We are seeking a B2B Senior Content Strategist to lead and scale our North America content strategy and storytelling efforts within an emerging agentic AI-enabled marketing model. Based in Brazil, this role will partner closely with North America marketing, sales, industry, PR/AR, operations, and leadership teams to develop high-impact narratives, scalable content, and AI-enabled workflows that strengthen brand positioning, accelerate demand generation, and drive pipeline growth.
This is a strategic, highly collaborative, and hands-on leadership role responsible for shaping narratives and orchestrating content initiatives. The ideal candidate combines exceptional English-language storytelling and editorial leadership with strong business acumen, operational coordination skills, and fluency in AI-assisted marketing and content workflows.
Key Responsibilities
Content Strategy, Narrative Development & Planning
• Define and lead the North America content strategy aligned to business priorities, industry verticals, GTM initiatives, and growth objectives
• Build and manage integrated content roadmaps across campaigns, events, ABM/ABX programs, thought leadership, executive communications, and always-on initiatives
• Partner with marketing, sales, industry, and leadership stakeholders to identify differentiated narratives, messaging frameworks, and market positioning opportunities
• Shape executive-level narratives that resonate with enterprise and C-level audiences
• Help evolve CI&T’s content strategy toward a scalable, AI-enabled content operating model that supports faster execution, personalization, and multi-channel content orchestration
AI-Enabled Content Operations & Orchestration
• Leverage agentic AI tools and AI-assisted workflows to accelerate content research, ideation, drafting, repurposing, optimization, and distribution
• Identify opportunities to improve content velocity, scalability, personalization, and operational efficiency through human + AI collaboration models
• Help establish governance frameworks and quality standards for AI-assisted content creation, ensuring editorial consistency, factual accuracy, and responsible AI usage
Content Development & Executive Storytelling
• Lead the development and orchestration of high-quality, executive-level content in English, including:
• Thought leadership articles and bylines
• Whitepapers, POVs, and solution narratives
• Sales enablement materials and strategic messaging
• Website, campaign, and event content
• Executive communications and keynote narratives
• Translate complex topics including AI, digital transformation, customer experience, data, and technology solutions into compelling business storytelling
• Maintain consistency in tone, voice, messaging, and quality across all content assets
• Partner with internal subject matter experts and AI-enabled research workflows to accelerate insight development and narrative creation
PR, Story Mining & Cross-Functional Collaboration
• Partner closely with PR/AR and communications teams to identify client stories, executive narratives, thought leadership, and market positioning opportunities
• Collaborate across marketing operations, sales, industry, and leadership teams to surface compelling proof points, transformation stories, and differentiated perspectives
• Work closely with design, campaign, digital, and marketing operations teams to ensure seamless execution and distribution
Demand Generation & Performance Optimization
• Partner with teams to develop content that drives engagement, pipeline growth, account expansion, and revenue impact
• Optimize content for SEO, AI-driven discovery experiences, engagement, and conversion
• Define and track content performance metrics including engagement, influence on pipeline, conversion rates, and content reuse
• Utilize performance insights and AI-enabled analysis to continuously refine content strategies and buyer engagement approaches
Content Governance & Workflow Management
• Coordinate content development workflows across internal contributors, freelancers, agencies, and AI-enabled systems
• Manage intake, prioritization, editorial calendars, approvals, timelines, and stakeholder alignment across multiple concurrent initiatives
• Establish scalable content governance, editorial standards, operational processes, and workflow management practices
• Support the evolution of modern content operations that integrate AI-assisted workflows into day-to-day marketing execution
Qualifications
• 8+ years of experience in B2B content strategy, content marketing, editorial leadership, or related roles
• Experience leveraging AI-enabled and agentic workflows across content strategy, research, creation, optimization, personalization, and distribution
• Proven experience supporting North America or global markets
• Exceptional English proficiency in writing, editing, and executive storytelling skills
• Experience in technology, consulting, AI, digital transformation, or related industries
• Strong understanding of demand generation, ABM/ABX, sales enablement, and content’s role across the funnel
• Experience partnering with PR/AR, executive communications, and cross-functional GTM teams
• Strong business acumen and ability to translate complex technical topics into clear, engaging, and business-relevant narratives
• Highly organized with the ability to manage multiple priorities and stakeholders in a fast-paced global environment
• Experience working across cross-cultural teams, particularly Brazil ↔ North America collaboration
Our benefits:
-Health and dental insurance
-Meal and food allowance
-Childcare assistance
-Extended paternity leave
-Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
-Profit Sharing and Results Participation (PLR);
-Life insurance
-Continuous learning platform (CI&T University);
-Discount club
-Free online platform dedicated to physical, mental, and overall well-being
-Pregnancy and responsible parenting course
-Partnerships with online learning platforms
-Language learning platform
And many more!
More details about our benefits here: https://ciandt.com/br/pt-br/carreiras
At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here . This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don’t worry: we can support you in obtaining it
We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.
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