• Location: Remote
• Employment Type: Full-time
• Reports To: COO / Head of New Client Strategy
ABOUT US
Madcraft is a fast-growing digital transformation partner helping industrial, manufacturing, equipment, and complex B2B organisations modernize how they grow, sell, and operate through connected digital platforms, customer experiences, AI-enabled workflows, and operational systems.
Growing over 100% year on year, Madcraft is entering an exciting new stage of growth focused on industrial digital transformation, customer platforms, and AI-driven operational innovation. We work with ambitious businesses across industrial manufacturing, construction, heavy equipment, distribution, and B2B sectors– helping them modernize legacy systems, improve customer experiences, and unlock scalable growth.
With offices in Austin, Philadelphia, London, and Dublin, our team combines strategy, creativity, technology, and execution to build the next generation of digital experiences for complex industrial businesses.
ABOUT THIS ROLE
We’re looking for an Outbound Growth Specialist to help drive Madcraft’s outbound business development and pipeline generation efforts.
This is a highly execution-focused role centred around:
• outbound prospecting
• account research
• Website visitor intelligence and intent-based outreach
• LinkedIn outreach
• cold email
• calls
• meeting generation
You will work closely with leadership to help build a scalable outbound growth engine targeting industrial, manufacturing, heavy equipment, construction, and B2B organisations across the US and Ireland.
This role is about smart, targeted outreach — not spam.
KEY RESPONSIBILITIES
Own outbound business development and meeting generation activity across Madcraft’s target ICPs.
Research and identify target accounts across industrial manufacturing, heavy equipment, construction materials, B2B distribution, engineering, and related industries.
Use tools such as Leadfeeder, LinkedIn Sales Navigator, Apollo, Clay, CRM systems, and outbound sequencing platforms to identify and engage decision-makers.
Build and manage outbound sequences across:
• Email
• LinkedIn
• Calls
• Intent-based outreach
• Nurture campaigns
Generate qualified meetings for Madcraft’s leadership and strategy teams.
Engage with target accounts consistently and professionally through multi-touch outreach strategies.
Research company pain points and identify opportunities around:
• Digital transformation
• Customer platforms
• Legacy systems
• B2B commerce
• Operational inefficiencies
• Customer experience
• Digital infrastructure
Work closely with leadership to refine ICPs, messaging, campaigns, and outbound strategy.
Track and manage all outreach activity inside CRM and reporting systems.
Monitor website visitor intent data and proactively engage accounts showing buying signals.
Support account-based marketing (ABM) initiatives and strategic outbound campaigns.
Provide weekly reporting on:
• Outreach activity
• Meetings booked
• Positive replies
• Pipeline progression
• Campaign learnings
Continuously test, improve, and optimize outbound messaging, targeting, and workflows.
Maintain a high level of urgency, consistency, and ownership around pipeline generation.
WHAT WE’RE LOOKING FOR
• 2+ years experience in outbound sales, SDR, BDR, or pipeline generation
• Strong communication and prospecting skills
• Comfortable speaking with business owners and senior stakeholders
• Experience using outbound and prospecting tools
• Organized, proactive, and process-driven
• Comfortable working with KPIs and activity targets
• High level of accountability and urgency
BONUS POINTS FOR
• Experience targeting industrial, manufacturing, construction, or B2B companies
• Experience with ABM or intent-based outreach
• Understanding of digital transformation, websites, portals, CRM/ERP systems, or AI workflows
• Familiarity with HubSpot, Pipedrive, Slack, or Teamwork
SUCCESS IN THIS ROLE LOOKS LIKE
• Consistent qualified meeting generation
• Strong outbound activity and follow-through
• Improved pipeline visibility and reporting
• High-quality engagement with ICP-fit companies
• Helping Madcraft build a scalable outbound growth engine
THE PERKS OF WORKING WITH US
• Competitive base salary + uncapped commission structure + performance-based bonuses
• Remote-first role
• Flexible working environment
• Health insurance and benefits package
• Full Apple work-from-home kit
• Annual team offsite
• Opportunity to shape Madcraft’s next stage of growth
• Work with ambitious industrial and B2B brands
• Work directly with leadership on high-growth initiatives
• Real ownership and autonomy in a fast-moving environment
• Opportunity to help build and scale a modern outbound growth engine
• Exposure to enterprise and mid-market brands across the US and Europe
• Join a company growing rapidly across digital transformation and AI-led services
• Clear progression opportunities as the company scales internationally
HOW TO APPLY
Kindly submit your application directly through LinkedIn. We look forward to hearing from you!
Location: , ,
Benefits:
- Dental Coverage
- Health Insurance
LinkedIn: Apply Here