Role Description
We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.
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Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights.
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Design and execute A/B and multivariate tests, validate hypotheses, and provide recommendations for rollout.
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Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities.
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Leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization.
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Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively.
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Develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes.
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Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their impact.
Qualifications
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Overall, 8 or more years of experience in Digital Marketing and Analytics.
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5+ years of experience working with large marketing datasets using SQL, with a proven ability to generate insights and actionable recommendations (Minimum 2 years of SQL experience is needed).
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3+ years of experience with tools like Power BI, Looker Studio, Google Analytics, or similar platforms; strong skills in dashboard creation and automated reporting.
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Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis.
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Solid understanding of Google Search and Display, PPC campaign structures, bidding strategies, and metrics such as LTV, CAC, and ROAS.
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Strong foundation in A/B testing, experimental design, and statistical validation.
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Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.
Our Commitment to an Inclusive Workplace
We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
AI Disclosure & Informed Consent
Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process.
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