Description
• As the Email Marketing Manager at TechnologyAdvice, you will be instrumental in shaping and executing the email marketing strategy across a diverse portfolio of high-visibility B2B technology newsletters. This pivotal role offers a unique opportunity to directly influence audience growth, engagement, and monetization within influential publications covering cutting-edge sectors like AI, cybersecurity, data, and enterprise technology.
• This is a mid-to-senior level position with significant strategic responsibility. You will be empowered to lead email as a core growth and revenue channel, developing and implementing comprehensive strategies for subscriber acquisition, lifecycle management, and audience engagement. Your success will hinge on your ability to artfully balance compelling editorial storytelling with rigorous performance optimization, directly impacting subscriber numbers, community interaction, and newsletter revenue streams.
• You will collaborate closely with dynamic editorial teams, growth strategists, sales departments, and key thought leaders within the broader tech ecosystem. Your mission is to transform email from a mere campaign channel into a scalable, high-impact system that drives business objectives and fosters deep audience connections.
• This role is ideal for a strategic thinker who thrives on experimentation, enjoys blending creative narrative with data-driven insights, and seeks a position that offers both substantial impact and genuine ownership over their work.
• Key responsibilities include owning and continuously evolving the email marketing strategy for multiple newsletters and brands, ensuring alignment with overall business goals and audience needs.
• You will be tasked with driving significant growth in subscriber acquisition, enhancing audience engagement, and improving retention rates through sophisticated lifecycle marketing initiatives.
• This involves the planning, execution, and ongoing optimization of critical lifecycle campaigns, including comprehensive onboarding sequences for new subscribers, targeted engagement campaigns for existing users, and effective win-back strategies for lapsed subscribers.
• A core component of this role is leading advanced segmentation, automation, A/B testing, and behavioral targeting initiatives to personalize the email experience and maximize its effectiveness.
• You will define, meticulously track, and analyze key performance indicators (KPIs) across the entire email funnel, identifying trends, deriving actionable insights, and implementing data-backed optimization opportunities.
• Ensuring that all email campaigns not only meet but exceed brand, editorial, and design standards is paramount, maintaining the integrity and quality of our publications.
• You will manage complex campaign calendars and intricate workflows, ensuring seamless coordination with editorial content schedules and promotional activities.
• Cross-functional collaboration is essential; you will work hand-in-hand with content creators, designers, social media managers, paid acquisition specialists, and growth teams to create cohesive and impactful marketing efforts.
• A significant aspect of the role involves partnering closely with the sales team to support and enhance newsletter sponsorships, focusing on strategic placement, robust performance tracking, and clear, insightful reporting.
• You will be expected to present email strategy proposals, performance analyses, and key insights to a variety of stakeholders, including executive leadership.
• Furthermore, you will have the opportunity to mentor and guide junior team members, providing them with structure, constructive feedback, and support for their professional development, fostering a collaborative and high-performing team environment.
• The ideal candidate will possess a strong command of analytics, reporting, and audience data tools, such as Google Analytics, Looker, various BI tools, and CRM or CDP integrations. Experience with emerging paid acquisition channels, particularly Reddit, is considered a valuable asset.
• Exceptional communication skills are required, enabling you to work effectively across asynchronous communication tools, video conferencing, live presentations, and diverse cross-functional teams.
• This role demands a highly organized, accountable individual who is energized by the prospect of working with newsletters, media brands, and community-driven audiences within a dynamic, fast-paced, and fully remote work environment.
• We are looking for an agile professional who excels in environments that require adaptability and a proactive approach to pivoting strategies to meet evolving business needs and market demands.
• The company prides itself on being remote-first, fostering a culture of hard work balanced with fun, including monthly virtual events and informal Slack channels, and even occasional costumed dances from the CEO, demonstrating a commitment to employee engagem
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