**Job Title & Location** **Remote Marketing Automation Engineer (Remote)** Location: Remote — flexible hours that line up nicely with our core team in **Big Spring, Texas**. We’re adding this role right now because our newest product‑as‑a‑service platform just hit the 3‑month growth milestone of 150 % month‑over‑month sign‑ups, and the demand on our email‑ and in‑app‑journey engines has exploded. If we don’t give those pipelines the automation they need, the revenue surge we’ve earned will stall. — ### The Reality of This Role You’ll step into a team that grew from five people to twenty‑four in the last nine months—most of whom live in **Big Spring, Texas**, but we all work from home. The gap we’re feeling is the ability to design, ship, and continuously improve lifecycle campaigns at the speed our new customers expect. Our growth isn’t just a number; it’s a wave of onboarding, trial‑to‑paid conversions, and churn‑reduction initiatives that happen across seven time zones. Every day you’ll be juggling three moving parts: a data‑driven audience‑segmentation model that needs to be refreshed weekly, a series of nurture email flows that have to react to real‑time behavioral triggers, and an A/B testing framework that must deliver statistically‑significant results within 48 hours of launch. You’ll report to Maya, our Head of Growth, who runs the **Big Spring, Texas** office and spends 30 % of her time on the phone with the team, 20 % reviewing campaign dashboards, and the rest on strategy. You’ll sit across the virtual table with a senior product manager, a data scientist, and a few copywriters who all live in the same **Big Spring, Texas** corridor of our Slack channels. Expect frequent async check‑ins, a few “white‑board” sessions that we record for the entire global crew, and the occasional “bring‑your‑dog‑to‑Zoom” moment that keeps us all human. The challenge isn’t just technical; it’s about translating business goals—like the 12 % lift in paid‑to‑free conversion we’re targeting for Q4—into clean, maintainable automation rules that survive platform upgrades and GDPR audits. If you love turning messy data into crisp, revenue‑moving experiences, you’ll feel at home here. > *“When I first saw the raw webhook payloads from our mobile SDK, I thought ‘this is a mess.’ After three weeks of cleaning and mapping, the automation flow we built reduced churn by 8 % overnight. That’s the kind of visible impact we chase.”* – Maya, Head of Growth — ### What You’ll Actually Do – **Own** the end‑to‑end lifecycle automation stack, from data ingestion in Segment to message delivery in Braze, ensuring every step is documented in Confluence. – **Build** reusable audience‑segmentation queries in SQL and Snowflake that run nightly, feeding into HubSpot and Salesforce for targeted outreach. – **Design** multi‑channel nurture journeys (email, push, in‑app) that trigger on real‑time events captured by Amplitude and Google Analytics. – **Partner** with the data science team to translate predictive churn scores into trigger criteria for automated re‑engagement flows. – **Develop** custom webhook listeners in Python (using Flask) that enrich contact records with third‑party data from Clearbit within 2 seconds of receipt. – **Maintain** a robust A/B testing framework on Optimizely, guaranteeing 95 % confidence intervals within 48 hours for each experiment. – **Monitor** key performance indicators—open rates, click‑through rates, and revenue per email—using Tableau dashboards that you’ll update weekly. – **Automate** reporting pipelines that push daily KPI snapshots to a Slack channel in **Big Spring, Texas**, keeping the wider team aligned without manual spreadsheets. – **Collaborate** with copywriters to embed dynamic content blocks powered by Liquid templating inside each email, boosting personalization scores by at least 5 % each quarter. – **Troubleshoot** deliverability issues with SendGrid and Postmark, working directly with their support teams to resolve IP reputation problems within 24 hours. – **Lead** quarterly “automation health” retrospectives, where you’ll surface friction points, propose process improvements, and set a roadmap for the next 6‑month cycle. – **Mentor** a junior automation specialist (currently a 0‑year intern) by pairing on tickets, reviewing code, and teaching best‑practice naming conventions. — ### Skills That Truly Matter **Must‑have** – 3 + years building marketing automation workflows in HubSpot, Marketo, or Braze. – Proficiency in SQL (Snowflake or Redshift) and Python for data transformation; ability to write a clear SELECT that runs under 30 seconds. – Experience with event‑streaming platforms (Segment, RudderStack) and the ability to map raw events to actionable audience segments. – Solid understanding of email deliverability metrics (SMTP, SPF/DKIM, bounce handling) and hands‑on work with SendGrid or Postmark. – Comfort creating dashboards in Tableau or Looker; you should be able to explain a t
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