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The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences.
The Vice President of Creative Strategy and Brand Design will report to the Vice President and Head of OnBrand. OnBrand is the in-house creative agency for American Express. Our ambition is to become the creative partner-of-choice for internal marketers, and the Vice President of Creative Strategy and Brand Design will play a key role in achieving that ambition by driving seamless customer experiences for our Business Units, driving results, and unlocking value for the enterprise. Powered by industry-leading creative, we are focused on developing forward-thinking ideas and working across channels to create end-to-end experiences in digital and beyond.
To be successful in this role, the candidate must exhibit outstanding creative judgment and will be a key member of the OnBrand leadership team with the ultimate responsibility for setting the standard for excellence in creative planning – the key input into the creative process.
The Candidate will be responsible for defining and driving the OnBrand Creative Strategy vision by understanding the Business Unit Marketers long term objectives with data driven insights that unlock creative strategies, from plan to execution, bringing a deep understanding of consumer behavior, competitive insights, category trends and market dynamics.
This individual will also be responsible for defining and leading our Brand Design strategy, which includes defining and leading the long-term strategy, innovations, and design principles to ensure brand consistency and industry competitiveness across Branded Environments (permanent and temporary spaces) as well as our Global Brand Elements and overall design.
This individual will shape the creative strategy by leading communication to senior audiences across the enterprise, while influencing a large team of Creatives to drive effective marketing campaigns and building trust and credibility across the OnBrand Leadership Team and other key stakeholders.
Key Responsibilities:
Develop best-in-class creative strategic insights to deliver innovative concepts with high impact
Deeply understand consumer behavior, competitive insights, category trends and market dynamics to deliver innovative and differentiated inputs
Lead ideation from client brief through delivery that connects creative concept to the Business Unit short and moderate term marketing roadmaps
Lead a team of Creative strategist and Brand Designers to develop and execute elevated creative as a thought leader across integrated marketing channels
Evaluate gaps and opportunities in the application of our Global Brand Strategy and Brand Elements to inform redesign and refinement, including third party management
Establish and implement regular ‘steering committees’ across GABM stakeholders to connect high complexity work to ATL and other Brand Planning campaigns
Minimum Qualifications:
10+ years of experience as a creative strategy leader in-house or at external advertising agencies
5+ years of proven people leadership experience in high growth environment
Ability to understand complex data and synthesize to unlock creative insights and work with marketers to uncover customer insights and performance metrics that shape briefs and creative work
Deeply understand consumer behavior, competitive insights, and category trend
Navigate white space to define a multi-year strategy to future proof the Brand and OnBrand, bringing a passion and deep understanding of Amex’s Brand and Marketing at Amex
Experience in Interior Design and Brand Design
The candidate must have experience working with clients, creative and account management teams and guiding the team to achieve the highest possible standards.
Strong executive presence, with proven leadersh
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