ABOUT FAIRCHILD EQUIPMENT
Fairchild Equipment was founded in 1985 as Yale Materials Handling. Under the leadership of Gary Fairchild, we gradually diversified our manufacturers to add trusted brands, expanded our services areas to better serve Wisconsin, Minnesota, Northern Illinois, North Dakota, and the Upper Peninsula of Michigan. We’ve grown from only a five-person operation to over 280 employees. Now under the leadership of Gary Fairchild’s son, Chad Fairchild, Fairchild is all about possibilities for additional growth and expansion, while maintaining our operations as Family Owned.
COMPANY CULTURE
We know that in order for us to provide a dynamic and comprehensive customer experience, we need to have a team dedicated to industry experience, knowledge and customer service. We know our employees embrace our values and are driven to exceed expectations and we welcome the individual who shares those values. Come join our Fairchild Team!
Family Values – Healthy work/life balance promoting a winning and pleasant work environment. Follow the Golden Rule.
Safety Always – We are committed to safety at all times and in all places.
Customers for Life – Excellence in customer Service. If we don’t deliver, let us know, and we WILL fix it!
Employer of Choice – Happy and productive employees who outwork the competition.
Active in our Communities – Outstanding citizens in the market we serve.
ESSENTIAL DUTIES AND RESPONSIBILITES:
Create, manage, and grow company social media profiles, including LinkedIn and Facebook.
Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities.
Design and produce engaging graphics and multimedia content aligned with brand standards.
Conduct hashtag and audience research to increase post visibility and engagement.
Monitor social media trends and recommend new strategies to enhance performance.
Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data-driven insights.
Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.
Coordinate with internal teams to ensure consistent messaging and branding across all digital channels.
Add, update, and maintain website content, including news articles, blog posts, banners, and company updates (e.g., new locations, awards).
Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures (H1, H2, etc.).
Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings.
Update product specifications and add new models to the Fairchild website.
Build and maintain web pages for all Fairchild-owned entities to showcase full product and service offerings.
Support e-commerce initiatives by creating, optimizing, and maintaining product listings.
Assist with planning and coordinating trade shows, dealership events, and promotional campaigns.
Track, manage, and organize event materials (e.g., signage, displays, branded assets) to ensure readiness for future use.
Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals.
Stay current on digital marketing trends, tools, and best practices to continuously improve performance.
Perform additional duties as assigned by the Director of Marketing and/or management.
Accept additional duties and responsibilities as assigned by the Director of Marketing and/or management.
Qualifications/Requirements:
Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
Strong written and visual communication skills.
Experience with social media platforms, especially LinkedIn and Facebook.
Basic understanding of SEO principles and website content management.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
Highly organized with strong attention to detail and ability to manage multiple projects.
Experience with website CMS platforms (e.g., WordPress or similar).
Basic analytics knowledge (social media insights, Google Analytics, etc.).
Interest in B2B marketing and industrial/manufacturing industries.
Employee Benefits include:
Full benefits package, including Medical, Dental and Vision insurance.
Ability to have a flexible work schedule.
Possible remote work options.
Casual office dress code.
Generous Paid Time Off
Paid Holidays.
401(k) retirement plan and Employer Match.
Wellness Program that offers the opportunity to earn a medical insurance discount.
Company Paid Short- Term and Long-Term Disability.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the e
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