We need a ecom email designer to set up and design high-converting, on-brand email automations that support the customer journey from first visit to repeat purchase.
This is not just technical setup, we’re looking for someone who understands:
-DTC eCommerce psychology
-Beauty brand tone & aesthetic
-Conversion-focused copywriting
Scope of Work
1. Klaviyo Setup & Integration
-Connect Klaviyo with Shopify store
-Configure tracking, events, and segmentation
-Ensure proper data flow (views, add-to-cart, purchases)
2. Core Automated Flows
Build and design the following flows:
-Welcome Series (3–5 emails): Introduce brand, build trust, educate on product
-Abandoned Cart (2–3 emails): Recover lost sales with urgency + reassurance
-Browse Abandonment (1–2 emails): Re-engage visitors who viewed products
-Post-Purchase Flow (2–4 emails): Order confirmation, education, aftercare, upsell
-Customer Winback (1–2 emails): Re-engage inactive customers
-And any other supporting emails
3. Email Design + Copy
-Write conversion-focused copy aligned with AILASH brand voice
-Design clean, modern, beauty-style email templates
-Ensure mobile optimization
-Use product education, social proof, and clear CTAs
What We’re Looking For
✅ Proven experience with Klaviyo (must)
✅ Experience working with DTC eCommerce brands (beauty preferred)
✅ Strong copywriting skills (not just design/setup)
✅ Understanding of customer journey + lifecycle marketing
✅ Ability to match a premium, feminine, modern brand tone
✅ Detail-oriented and responsive
Deliverables
Fully built and tested Klaviyo flows
Branded email templates (consistent design system)
Copy for all emails
Basic segmentation setup
QA testing before launch
Please include:
Examples of Klaviyo flows you’ve built (preferably DTC/beauty brands)
A sample of email copy you’ve written
Brief explanation of your approach to abandoned cart or welcome flows
Your availability and estimated timeline
We’re looking for someone who can combine strategy, copy, and design not just set up templates.
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