Healthcare Content Writer Needed (Behavioral Health) – Email Campaigns, Blogs, Web Copy & Marketing Collateral
Description:
We are a growing behavioral health treatment organization seeking an experienced healthcare content writer to support our marketing and outreach efforts. The ideal candidate has a strong background writing for behavioral health, addiction treatment, or healthcare organizations and understands how to communicate effectively to both B2B referral partners and B2C audiences (patients and families).
This role will involve creating thoughtful, well-researched, and engaging content that aligns with healthcare compliance standards while still being compelling and conversion-focused.
Scope of Work:
Email marketing campaigns (referral partners, nurture campaigns, patient education)
Blog articles focused on behavioral health, addiction recovery, and treatment education
Marketing collateral such as brochures, one-pagers, and resource guides
Website copy and landing pages
Thought leadership or educational content for referral partners
Audience Types:
B2B: Healthcare providers, therapists, hospitals, referral partners
B2C: Patients, families, and individuals seeking treatment
Ideal Candidate:
Proven experience writing for healthcare, behavioral health, or addiction treatment
Strong understanding of marketing funnels and email campaign strategy
Ability to write in both educational and marketing-driven tones
Comfortable translating complex clinical concepts into clear, accessible language
Experience writing content that supports referral development and patient acquisition
Use of AI Tools:
AI tools may be used for research, outlines, or draft briefs, but all final deliverables must be 100% human-written, original copy that reflects thoughtful writing and editing. We are looking for writers who can bring authentic voice, expertise, and nuance to behavioral health content.
Nice to Have:
Experience with behavioral health treatment programs (PHP, IOP, detox, residential)
Familiarity with HIPAA-conscious marketing and healthcare compliance
Portfolio including healthcare blogs, email campaigns, web copy, or marketing collateral
Project Details:
Ongoing contract work
Mix of short and long-form content
Potential for long-term collaboration as our content needs grow
If applying, please include:
2–3 healthcare or behavioral health writing samples
Examples of email campaigns, blog posts, or web copy
A short note about your experience writing for both B2B and B2C healthcare audiences
We are looking for a writer who can become a long-term partner in helping us educate, engage, and connect with people seeking behavioral health care.
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