Senior Performance Marketing Specialist – Search
Summary
We’re looking for a Senior Performance Marketing Specialist – Search to lead paid search strategy and execution for a portfolio of ecommerce clients. This role combines hands-on campaign management with strategic planning, performance analysis, client consultation, and mentorship of junior team members. You’ll serve as a subject matter expert across Google Ads, Shopping, Performance Max, and YouTube while helping clients achieve measurable growth through data-driven performance marketing.
Core Responsibilities
• Lead paid search strategy for a portfolio of ecommerce clients.
• Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max.
• Develop and execute conversion-focused strategies aligned with client goals.
• Build and optimize keyword targeting, bidding strategies, ad copy, and landing page recommendations.
• Develop quarterly testing roadmaps and growth plans.
• Monitor campaign performance and provide data-driven insights to improve ROAS, CPA, and customer acquisition.
• Conduct A/B testing on ad creatives, copy, and landing pages.
• Prepare client reports highlighting actionable insights and opportunities for growth.
• Present strategic recommendations and performance insights to clients and stakeholders.
• Partner with account strategists on forecasting, budget planning, and growth initiatives.
• Mentor junior specialists and share best practices across the team.
• Stay current on platform updates, industry trends, automation tools, and AI-driven solutions.
Job Requirements
• 3+ years of experience managing Google Ads campaigns for ecommerce brands (agency experience preferred).
• Proven track record improving ROAS, conversion rates, and customer acquisition through paid search.
• Expert knowledge of Google Ads, Merchant Center, GA4, and conversion tracking.
• Experience managing significant monthly media budgets and optimizing toward multiple business goals.
• Experience presenting performance insights directly to clients and stakeholders.
• Strong analytical and Excel/Google Sheets skills.
• Advanced understanding of attribution, testing methodologies, and measurement frameworks.
• Bonus: experience with Microsoft Ads, YouTube Ads, Performance Max, BigQuery, or feed management platforms.
Skills & Tools
• Google Ads & Merchant Center
• Google Analytics / GA4
• Google Tag Manager
• Looker Studio
• Excel / Google Sheets
• Google Ads Editor
• Performance marketing metrics (ROAS, CPA, LTV, CTR)
• AI tools and automation platforms
Ideal Candidate Profile
• Be Analytical: You turn data into actionable business insights.
• Be Strategic: You understand how paid search fits into a full-funnel growth strategy.
• Be Proactive: You identify opportunities before challenges become problems.
• Be Collaborative: You work effectively with clients, strategists, creatives, and analysts.
• Be a Leader: You mentor others and help elevate team performance.
Company Requirements
• Dedicated workspace free from distractions.
• High-speed internet for meetings and campaign management (internet stipend provided).
• Full-time availability (40 hrs/week) with presence during CST business hours (9:30 AM–4 PM).
• Self-starter attitude with the ability to work independently in a remote environment.
• Occasional travel for team meetups or client visits (<5% of time).
• Accurate time tracking for client and project work.
Why You’ll Love Working Here
• Collaborate with an award-winning performance marketing team ranked among the top 15 fastest-growing agencies globally.
• 100% remote — work from anywhere in Latin America.
• Unlimited paid time off (after 6 months).
• Half-Day Fridays during the summer.
• Growth opportunities in a high-performance environment that values creativity and data equally.
• Competitive salary commensurate with experience and responsibilities.
Location: , ,
Benefits:
- Paid Time Off
LinkedIn: Apply Here