Job Title
Specialist, Marketing
This role aligns to the following industry level titles – Campaign Marketing Manager, Go to Market GTM Marketing Manager, Marketing Strategy Manager
The Role
The APAC Marketing Strategy Specialist leads regional go-to-market planning with a focus on digital marketing and ecommerce growth. This role develops and executes integrated campaigns that drive demand, increase qualified traffic, and optimize conversion across APAC markets.
Partnering with regional sales, product, and global marketing teams, this is a campaign marketing manager-style role that translates global strategy into locally relevant campaigns that deliver measurable impact against revenue and growth objectives.
What you’ll own
• End-to-end campaign strategy for an APAC market (Australia focus)
• Annual and quarterly campaign planning (messaging frameworks, priorities, GTM approach)
• Alignment with product teams on priority products and growth areas
• Execution planning across regions in partnership with Sales, SH, and COEs
• Driving campaigns that support smaller revenue streams and growth opportunities
Key focus areas:
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