Who Are We
ThistleBet is a growing UK-licensed sports betting and online casino operator and we are looking for a commercially minded Digital Marketing Executive to join our team.
This is a hands-on role where you’ll take ownership of key acquisition and retention channels, helping to drive growth across SEO, PPC and CRM. Working closely with senior marketing stakeholders, you’ll play a key role in delivering measurable commercial results while gaining exposure across multiple digital disciplines.
If you’re a proactive marketer who enjoys balancing strategy with execution and wants the opportunity to develop within a fast-paced, regulated industry, we’d love to hear from you.
About the Role
As our Digital Marketing Executive, you’ll support player acquisition, engagement and retention across a range of channels. You’ll be responsible for executing agreed marketing plans, optimising performance and helping ensure marketing activity delivers strong commercial outcomes.
This is an excellent opportunity for a well-rounded digital marketer who enjoys variety, takes ownership of their work and is eager to expand their skills across SEO, PPC and CRM.
Please note that occasional attendance at our Colchester or Cardiff offices may be required for meetings and other business-related activities.
What You’ll Be Doing
SEO
• Support and deliver organic growth strategies across sportsbook and casino products
• Manage content planning and content briefs to improve rankings and visibility
• Monitor website performance, technical SEO and site health
• Work with developers to resolve technical issues and improve user experience
• Track rankings, organic traffic and conversions, reporting on performance and impact
PPC/Paid Search
• Plan, launch and optimise paid search campaigns
• Manage budgets to achieve agreed CPA and ROAS targets
• Test and refine ad copy, creative and bidding strategies
• Monitor campaign performance and conversion tracking
• Ensure all activity complies with relevant advertising regulations
CRM & Lifecycle Marketing
• Deliver player lifecycle campaigns from onboarding through to retention and reactivation
• Build and manage segmented and automated customer journeys
• Use customer data and insights to improve engagement and player value
• Monitor campaign effectiveness, retention metrics and ROI
As a regulated business, compliance is a fundamental part of this role. You will be expected to ensure that all marketing activity is carried out in accordance with UK Gambling Commission (UKGC) regulations, ASA and CAP advertising guidelines, Responsible Gambling and Safer Gambling requirements and the Company’s internal compliance policies and procedures at all times.
What We’re Looking For
Essential
• Experience in at least two of SEO, PPC or CRM, with an interest in developing across all three areas
• Commercial mindset with strong analytical skills
• Comfortable working with data, reporting and performance metrics
• Well organised, proactive and able to manage competing priorities
• Experience using relevant marketing platforms such as Google Ads, GA4, Search Console or CRM/email marketing systems
• Strong communication and collaboration skills
Desirable
• Experience within iGaming, sports betting or another regulated industry
• Understanding of UKGC and ASA/CAP advertising requirements
• Experience managing customer acquisition and retention performance
• Knowledge of player value metrics including CPA, ROAS, LTV and NGR
• Experience with conversion rate optimisation (CRO)
• Understanding of attribution modelling and customer journey analysis
Why Join Us?
• Opportunity to work across multiple digital marketing disciplines
• Real ownership and responsibility from day one
• Supportive, values-led culture with a long-term view of success
• Exposure to a fast-growing and dynamic industry
• Opportunity to develop your skills and progress your career
• Competitive salary
• 25 days of annual leave plus public holidays, increasing with length of service
If you’re looking for a broad digital marketing role where you can make a genuine impact and continue to develop your expertise, send your CV and a brief cover letter to [email protected]
Pay: £30,000.00-£40,000.00 per year
Application question(s):
• Do you have experience in at least two of the following; SEO, PPC or CRM?
• Do you have experience using at least one of the following marketing platforms; Google Ads, GA4, Search Console or CRM/email marketing systems?
Work authorisation:
• United Kingdom (required)
Work Location: Remote
Location: , ,
Indeed: Apply Here