Job Title : Marketing Mix Modeling (MMM) Consultant
Location : Remote
Duration : Long term Contract
Key Responsibilities
• Design, develop, and implement Marketing Mix Models (MMM) to measure the effectiveness of marketing investments.
• Analyze the impact of various marketing channels, including TV, Digital, Social Media, Paid Search, Display, Email, and Offline Media.
• Build predictive and econometric models to quantify marketing contribution and ROI
• Present insights, recommendations, and performance reports to business stakeholders and leadership teams.
• Collaborate with marketing, analytics, data engineering, and business teams to drive data-driven decision-making.
Required Qualifications
• Bachelor’s or Master’s degree in Statistics, Mathematics, Economics, Data Science, Marketing Analytics, or a related field.
• 5+ years of experience in Marketing Analytics, Marketing Mix Modeling, or Advanced Analytics.
• Strong understanding of econometric modeling, regression analysis, and statistical methodologies.
• Hands-on experience with Python, R, SQL, or similar analytical tools.
• Experience working with large-scale marketing and consumer datasets.
• Strong data visualization and reporting skills using Tableau, Power BI, or similar tools.
• Excellent communication and stakeholder management skills.
Pay: $40.00 – $50.00 per hour
Experience:
• Marketing mix modeling: 1 year (Preferred)
Work Location: Remote
Location: , ,
Salary: 40 – 50
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