• Role Purpose* Own the end-to-end success of the brand awareness pilot by aligning marketing strategy, market execution, and operational readiness to drive measurable business impact. • What This Role Owns* Market Outcome (Not Just Campaign Execution) •Defines success in-market (awareness → engagement → business impact) • Translates brand investment into a clear business narrative Integrated Market Strategy • Aligns audience, messaging, channels, and local activation • Ensures sufficient scale, reach, and consistency to drive impact Marketing + Operations Alignment • Partners with Practice leadership to ensure readiness to convert demand • Identifies and escalates operational gaps that limit performance Investment Stewardship • Guides allocation across channels and tactics • Interprets performance across the full funnel and drives action • Authority Required (Critical to Success)* • Influence over media and investment allocation (in partnership with Marketing leadership) • Ability to escalate and resolve operational blockers • Direct visibility with Marketing and Executive leadership • Positioned as leading the pilot, not supporting it • How This Role Shows Up* • Acts as the “CMO of the market” (mini-GM mindset) • Leads with point of view and accountability • Operates cross-functionally (Marketing, Practice Ops, Talent) • Drives alignment without relying on formal authority • Success Looks Like* • Brand investment is visible, understood, and trusted by leadership • Market shows measurable lift in awareness and engagement • Increased demand is effectively converted by aligned practices • Clear case to scale investment across additional markets • What This Role Is NOT* • Campaign/project manager • Media execution lead • Reporting-only function • Ideal Profile* • Brand strategy + performance mindset • Strong executive presence • Operational empathy • Comfortable in ambiguity • Able to drive alignment across stakeholders Apply tot his job Apply To this Job
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