Overview
We are seeking a dynamic and innovative DTC E-commerce Copywriter and Creative Strategist to elevate our direct-to-consumer brand presence through compelling content and strategic storytelling. In this role, you will craft engaging copy that resonates with target audiences across digital platforms, while developing creative strategies that drive brand awareness, customer engagement, and conversion. Your expertise in content marketing, SEO, and social media marketing will be essential in shaping a cohesive brand voice that stands out in a competitive marketplace. Join us if you’re passionate about blending creative storytelling with data-driven marketing to inspire action and foster brand loyalty.
Responsibilities
• Develop captivating product descriptions, email campaigns, social media content, and website copy that align with brand voice and marketing goals.
• Implement SEO best practices through keyword research and content optimization to increase organic traffic and search engine rankings.
• Collaborate with marketing teams to create content strategies that support product launches, promotions, and seasonal campaigns.
• Edit and proofread all copy to ensure clarity, consistency, and high-quality standards across all channels.
• Conduct research on industry trends, competitor activities, and target audience preferences to inform content creation and strategy.
• Manage content within various content management systems (CMS) to ensure timely publishing and updates.
• Utilize tools like Adobe Creative Suite for basic visual editing or collaboration with design teams to enhance content presentation.
Qualifications
• Proven experience in copywriting, content creation, or digital marketing within an e-commerce or direct-to-consumer environment.
• Strong understanding of SEO principles, keyword research, and social media marketing strategies.
• Excellent copy editing and proofreading skills with an eye for detail.
• Familiarity with content strategy development and execution across multiple digital platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) or similar design tools is a plus.
• Knowledge of content management systems (CMS), digital marketing analytics, and print advertising is desirable.
• Ability to research industry trends effectively and translate insights into compelling content ideas.
Pay: From $52,614.95 per year
Work Location: Remote
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