Please note that this is a contract role providing services to Hilton through Talent Solutions. If you are selected for this role, you will be employed by Talent Solutions and will not be an employee of Hilton. Contract workers are not employees of Hilton or any of its subsidiaries, nor will they be eligible for Hilton benefits.
• US based remote role with a preference for a candidate near our McLean, VA or Dallas, TX corporate office***
Job Summary
We are seeking a strategic digital experience leader to join Hilton’s in-house Commercial Services team, where you will play a pivotal role in shaping how hotels are represented across Hilton’s owned digital experiences. Reporting to the Director of Hotel-Level Marketing, this role sits at the intersection of Hotel-Level Marketing, Product, Website, UX, and Global Brand Marketing, translating hotel business needs into scalable digital experiences that improve engagement, conversion, and commercial performance. You will lead portfolio-wide property page optimization programs, helping define best practices, influence future platform enhancements, and develop scalable frameworks that enable hotels to maximize the effectiveness of their Hilton.com presence. This is a high-visibility opportunity to help shape a new capability within Hilton by balancing hotel needs with enterprise priorities, driving cross-functional alignment, and creating repeatable optimization programs that improve the digital guest journey across Hilton’s portfolio.
Responsibilities
• Lead portfolio-wide property page optimization initiatives that improve the digital guest experience, engagement, and conversion across Hilton.com.
• Partner with Product, Website, UX, and Brand teams to prioritize and implement scalable digital enhancements.
• Translate hotel feedback and business needs into actionable recommendations that influence future platform capabilities and roadmap priorities.
• Develop scalable optimization frameworks, governance standards, and enablement resources that help hotels maximize their Hilton.com presence.
• Establish best practices for hotel digital storytelling, property page performance, and customer journey optimization.
• Monitor performance insights to identify optimization opportunities and measure the impact of enhancements.
• Build strong cross-functional partnerships across Hotel-Level Marketing, Product, Website, and Brand Marketing to drive alignment and execution.
• Drive continuous improvement by creating repeatable processes that improve adoption, reduce complexity, and scale best practices across the portfolio.
Skills
• Experience leading website optimization, digital experience, or customer journey initiatives.
• Strong understanding of digital experience strategy, website optimization, UX principles, and content effectiveness.
• Experience partnering with Product, Website, UX, or Digital Platform teams to deliver digital enhancements.
• Proven ability to influence and lead cross-functional initiatives within a matrixed organization.
• Strong stakeholder management and communication skills, with the ability to translate business needs into scalable digital solutions.
• Experience developing governance models, enablement programs, or best-practice frameworks.
• Strong analytical mindset with the ability to use performance data to prioritize opportunities and measure impact.
• Experience in hospitality, travel, or another customer-centric digital environment preferred.
Qualifications
• 5+ years experience in digital experience strategy, website optimization, digital marketing, UX, digital product enablement, hospitality marketing, or a related field.
• Demonstrated experience leading website optimization, digital experience, or customer journey improvement initiatives at enterprise or portfolio scale.
• Proven track record partnering with Product, Website, UX, or Technology teams to deliver digital experience enhancements.
• Experience leading cross-functional programs across multiple business units or brands within a matrixed organization.
• Experience developing scalable governance, enablement, or optimization programs that improve consistency and adoption across distributed teams.
• Experience working with agency and external partners to deliver digital optimization initiatives.
• Hospitality, travel, or lifestyle brand experience preferred.
• Experience with enterprise CMS platforms, website optimization tools, or digital experience platforms preferred.
• Travel up to 20% may be required.
This is a rare opportunity to help build and define a first-of-its-kind digital capability within one of the world’s most recognized hospitality brands. You will have the visibility, resources, and cross-functional support to make a meaningful impact on how millions of guests discover and engage with Hilton properties online, all while working alongside talented teams who are passionate about delivering exceptional digital experiences at scale.
Pay Rate Range
53 – 61 USD hourly
Location: , ,
LinkedIn: Apply Here