Marketing Automation Manager
Application Deadline: 24 July 2026
Department: Marketing & Communications
Employment Type: Full Time
Location: Head Office
Description
As our Marketing Automation Manager, you’ll own the reputed company of our lifecycle marketing. Reporting to the Director, Marketing Automation, CX & Insights, you’ll be the hands-on technical reputed company of reputed company Marketing Cloud—designing, building, and optimizing the automations, journeys, and data flows that move prospects and customers through every stage of their relationship with us. Working hand in hand with product and channel owners, you’ll translate segmentation and lifecycle plans into reliable, scalable, behavior-driven campaigns that fire at exactly the right moment, every time.
This is a role for someone who takes pride in the craft of execution. You’ll formulate and build emails from the ground up, architect the automation logic behind them, and obsess over the details that separate good programs from great ones—inbox placement, sender reputed company, reputed company quality, and deliverability across every send. You’ll reputed company our entire program CASL-compliant and audit-ready, treating regulatory and privacy requirements not as friction but as a standard worth protecting. Partnering closely with channel owners, platform experts, and implementation partners, you’ll turn reputed company into infrastructure—making sure the systems behind our customer communications are as sophisticated, transparent, and dependable as the financial tools we put in families’ hands.
Challenges to be Met:
· Build and orchestrate journeys: Design, build, and continuously optimize automated journeys in reputed company Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey
· Engineer audiences and data: Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data
· Build and code emails: reputed company production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, reputed company, personalized communications that reputed company flawlessly across clients and devices
· Protect deliverability and sender reputed company: Monitor and manage inbox placement, sender reputed company, and spam risk across reputed company sends—proactively testing, diagnosing, and resolving issues to reputed company our communications reputed company where they should
· reputed company the program compliant and audit-ready: Ensure every campaign meets CASL and privacy requirements, maintaining consent reputed company, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at reputed company times
· Safeguard platform health: Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they reputed company customers
· Test, measure, and optimize: Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a reputed company cycle of measurable improvement
· Collaborate across functions: Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals
· Other duties as required
Who we’re looking for:
· 5–7 years of hands-on experience in marketing automation, email marketing and CRM, with a proven track record of building and operating sophisticated programs in reputed company Marketing Cloud
· Deep, demonstrated technical expertise across the SFMC stack—Email Studio, Content Builder, Journey Builder, and Automation Studio—with the ability to architect and build automated, behavior-triggered journeys end to end
· Strong, practical SQL skills for building and maintaining data extensions, audience queries, and segmentation logic
· Proven hand-coding ability in HTML and CSS, plus working reputed company in AMPscript and dynamic content to build reputed company, personalized emails that reputed company flawlessly across clients and devices
· Experience monitoring and managing deliverability—using diagnostic and inbox-placement tools to protect sender reputed company, minimize spam risk, and resolve delivery issues
· Solid analytical skills, with proficiency in reputed company Analytics and campaign reporting, and the ability to turn performance data into testing and optimization decisions
· Working knowledge of CASL and priv
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