Director of Product Marketing & Commercialization
Enterprise Health is hiring a Director of Product Marketing & Commercialization to own how our products win in the market.
This is a senior, hands-on individual contributor role reporting to the Chief Marketing Officer. You will serve as the commercial bridge between Product, Sales, Customer Success, and Marketing, turning complex product capability into a clear, compelling market story that helps buyers understand why Enterprise Health matters, why now, and why we are uniquely positioned to win.
This is not a people-management role at the outset. There is no product marketing team underneath you. You will personally build the work: positioning, messaging, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, product copy, and commercialization plans.
The right person for this role is not just a product marketing process expert. You must be an exceptional storyteller. You should be able to take complex healthcare software, workflow depth, AI capability, compliance requirements, and buyer pain, then turn it into a narrative that makes Sales sharper, executives clearer, and customers more confident. If you need the CMO to create the story for you, this is not the right role.
A major focus of this role is commercializing Ozwell, Enterprise Health’s embedded AI intelligence layer. This includes positioning, packaging support, launch planning, sales enablement, customer adoption messaging, proof development, and expansion support. This is a revenue responsibility, not a thought leadership exercise.
You will work directly with the CMO, CEO, CPO, CRO, Product, Sales, Customer Success, R&D, and Finance. The visibility is high, the work is strategic, and the accountability is real.
What You Will Own
• Own the core market story for Enterprise Health, including the platform narrative, Ozwell AI narrative, category narrative, and buyer-specific value stories.
• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI.
• Lead commercialization planning for AI, product modules, expansion motions, and future offerings.
• Turn complex software capabilities into simple, compelling narratives that help buyers understand the problem, the stakes, the business impact, and the reason to act now.
• Translate complex healthcare technology capabilities into clear buyer narratives for executive, clinical, operational, IT, and security stakeholders.
• Create executive-ready messaging that can be used by the CEO, CMO, CRO, Sales, Customer Success, and Product in customer conversations, board-level discussions, sales meetings, and market-facing materials.
• Build the sales enablement system for product launches, expansion plays, competitive differentiation, and deal support.
• Own competitive positioning, including battlecards, objection handling, win and loss learning, and proof points that help Sales win against competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms.
• Build customer proof programs, including case studies, references, testimonials, outcome stories, ROI materials, benchmark data, and customer advocates.
• Partner with Product and the CPO on roadmap input, market requirements, buyer problems, and launch readiness.
• Partner with Sales and Customer Success to capture field feedback, customer insight, objections, adoption signals, and expansion opportunities.
• Help establish a repeatable commercialization operating model for Enterprise Health.
What We’re Looking For
B2B healthcare technology experience is required.
You do not need to have worked in occupational health specifically, but you must understand regulated, workflow-heavy healthcare software, complex buyers, long sales cycles, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees.
The ideal candidate has:
• 8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience.
• 5+ years in product marketing, product commercialization, sales enablement, or GTM for complex software.
• Exceptional storytelling ability, especially the ability to explain complex software in a way that is clear, differentiated, commercially useful, and compelling.
• Strong executive presence and verbal communication skills. You should be able to articulate a product story in a way that earns confidence from senior leaders, sales teams, and customers.
• Proven ability to create positioning and narrative from imperfect inputs, not just refine messaging that already exists.
• Experience commercializing AI-enabled products, automation tools, clinical workflow software, analytics products, data products, or similarly complex enterprise healthcare solutions.
• Strong writing, positioning, messaging, and executive communication skills.
• A proven ability to personally produce high-quality work, not just manage the process.
• Comfort operating in a lean, high-accountability, PE-backed environment where ambiguity is real and execution matters.
• The ability to balance product marketing discipline with creative commercial judgment. Frameworks matter, but the story matters more.
Who Will Thrive Here
You will thrive here if you want ownership, visibility, and commercial impact. You think clearly, write clearly, and care about precision. You can shape a market narrative and build a battlecard in the same week. You are comfortable working across Product, Sales, Customer Success, and Marketing without becoming an order taker or a feature describer.
This role is measured by commercial impact: pipeline influence, expansion support, win rate improvement, sales enablement adoption, launch performance, customer proof quality, and the usefulness of the positioning and materials you create.
This May Not Be the Right Role If
• You are strongest at product marketing process, launch coordination, or enablement production, but weaker at creating the story, narrative, and commercial point of view.
• You need a CMO, product leader, or sales leader to hand you the positioning before you can build the materials.
• You are looking to lead a team rather than personally build the work.
• You want a content-only or campaign-only remit.
• Your background is in general healthcare marketing rather than B2B healthcare technology.
• You do your best work in stable, heavily resourced environments with narrow scope.
• About Enterprise Health
Enterprise Health is the workforce health platform used by complex organizations to manage employee health, occupational health, compliance, clinical workflows, and workforce readiness at scale. Our customers include health systems, large employers, government agencies, and enterprise occupational health programs where workforce health is operational infrastructure, not a back-office function.
We bring the longitudinal employee health record, clinical workflows, compliance automation, interoperability, and embedded AI through Ozwell into one platform built for the complexity of modern workforce health.
We are building the category of Enterprise Workforce Health and Readiness. This role joins at a defining moment.
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