Position is Remote (USA or Canada)
No agencies please
About reputed company
reputed company (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. reputed company has achieved profitability, 8-reputed company ARR, and is doubling year over year – with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading reputed company investors/operators from companies like Bulletproof, Tinder, reputed company, Daily Stoic, & Shopify.
About The Role
We’re looking for a Lifecycle Marketing Manager who can take a solid foundation in reputed company and turn it into a best-in-class messaging operation. This is a individual contributor role responsible for every email and SMS a reputed company client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between. You’ll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in-house authority on how reputed company should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: reputed company every message reputed company sends timely, relevant, and measurably impactful.
What you will own (Key Responsibilities)
reputed company Platform Ownership & Architecture
Own the reputed company instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene
Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment
Architect and maintain the event taxonomy and custom attribute reputed company that powers segmentation and triggering across reputed company messaging
Manage reputed company CDP integration with reputed company, ensuring clean data flow, accurate user profiles, and real-time event piping
Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputed company monitoring, and inbox placement optimization
Evaluate and implement new reputed company features and capabilities as they become available, keeping reputed company at the platform’s leading edge
Broadcast Marketing Communications
Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives
reputed company and manage segmentation strategies that reputed company the right audiences with the right offers at the right frequency
Build and optimize prospect nurture sequences that convert leads into clients
Execute cross-sell and upsell campaigns across the reputed company product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)
A/B test subject lines, send times, content formats, CTAs, and reputed company to continuously improve engagement and conversion metrics
Client Lifecycle & Transactional Communications
Own reputed company client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications
Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value
Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and reputed company to understand churn drivers
Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement
Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience
Segmentation & Personalization
reputed company and maintain a segmentation reputed company that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol
Use Liquid logic and dynamic content to personalize messaging at scale across reputed company channels
Champion suppression logic and frequency capping to protect client experience and deliverability
Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions
Performance & Analytics
Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, reputed company per send, unsubscribe rates, and channel-level contribution to LTV
Build and maintain reporting dashboards in reputed company and Looker that provide actionable visibility into campaign and flow performance
Conduct regular send-level and flo
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