Job Title: Vice President, Marketing
Reports To: CEO
Position Summary: The Vice President of Marketing will be responsible for the development and implementation of all miraDry’s downstream marketing strategies and tactics to all customers, the coordination of upstream marketing and product development, and the creation and execution of corporate marketing communications and public relations activities. The Vice President will serve as a key member of the executive leadership team. The role requires effective cross-functional collaboration with Sales, Customer Support, Operations, Training, Finance, and R&D at the strategic and tactical levels, to support miraDry’s business objectives worldwide.
Essential Functions:
• Lead and develop the Global Marketing Team, including:
– Identify, hire, and train marketers;
• Create, oversee, and be responsible for the successful implementation of inline marketing strategies, such as,
– Customer targeting and segmentation;
– Product and portfolio positioning;
– Messaging.
• Create, oversee, and be responsible for the successful implementation of inline marketing tactics – that deliver ROI – such as:
– System lead-generating programs (e.g. Webinars, Tradeshows, etc.)
– Practice support programs that lead to recurring revenue;
– Advertising, brochures, digital campaigns.
• Create and implement product launch plans in coordination with other functional areas as needed.
• Develop and maintain close relationships with Kols and key external customers and stakeholders.
• Provide marketing support to internal Sales customers and to distributors, globally.
• Conduct marketing research focusing on patient management data, competitive pricing, market share and product analysis.
• Communicate effectively with the Board of Directors
• Participate in R&D design review meetings and business development meetings as needed.
• Approve labeling and promotional materials through the document control process.
• Develop and maintain departmental budget.
Education and/or Experience:
• Bachelor’s Degree or equivalent experience required. MBA Preferred.
• Minimum seven years related experience in the medical device industry.
• Thorough working knowledge of the medical device industry is required.
FLSA Status: Exempt
Location: , ,
LinkedIn: Apply Here