Wards of Kent
The Package
Start Date: ASAP
Salary: £35,000 – £40,000 Depending on Experience
Location: Medway City Estate with hybrid working (3 days office based and 2 days working from home)
Hours: Monday to Friday 09:00 – 17:30
Beneficial: A full driving license and your own car
Benefits: 33 days paid holiday (plus an extra day off for your birthday), pension, life insurance, company rewards and incentives, free on-site parking, employee assistance scheme and paid entry fees for charity events!
We’re Wards of Kent part of Arun Estates, the largest independent estate agency in the Southeast! We value hard work in a fun, engaging environment. With over 90% + satisfaction in our annual employee satisfaction survey, we know how to make work both productive and enjoyable!
The Role
This is not a traditional marketing role focused on brand, likes or social engagement.
Your role will be to generate measurable business results through stronger lead generation, smarter spend, better conversion and improved local visibility. You will work closely with marketing, operations and digital teams to increase valuation opportunities, instructions and market share across our estate agency brands.
You will be analytical, commercially aware and driven by performance.
Lead Generation & Marketing Performance
You will take ownership of marketing performance and instruction generation by:
Monitoring portal ROI and lead quality
Analysing valuation lead performance
Testing and optimising portal spend allocation
Competitor portal benchmarking
Monitoring lead follow-through and conversion
Measuring website ROI and performance
Tracking and improving Yomdel ROI
Paid Campaigns
You will plan, launch and optimise campaigns designed to generate instructions and valuations including:
Google PPC campaigns
Meta (Facebook & Instagram) campaigns
Retargeting activity
Branch-level campaigns
Leaflet distribution effectiveness
Valuation generation campaigns
Prospecting Support
You will support local prospecting activity through:
Monitoring TwentyCI ROI
Off-market mailing performance
Internal mailing campaigns
MovePal nurturing campaigns
Area-specific prospecting initiatives
Website Performance & Conversion
You will improve website lead generation by:
Monitoring landing page performance
Improving website conversion rates
Tracking form completion and drop-off
Working with developers on A/B testing
Improving lead journeys and conversion
SEO & Local Visibility
You will help drive stronger local market presence through:
Local content plans for branches
Google Business Profile optimisation
Area landing pages
Hyper-local content strategies
Local SEO improvements
Innovation & New Opportunities
You will continually test and improve performance by:
Trialling new lead generation suppliers
Monitoring platforms such as GetAgent
Testing AI lead generation tools
Identifying new opportunities to improve ROI
How Success Will Be Measured
This role is measured on outcomes, not activity. Your KPIs will include:
Marketing-attributable instructions
Website valuation leads
Cost per instruction
Website conversion performance
Lead-to-FMA conversion
ROI by marketing channel
Market share growth
About You
You may already work in performance marketing, digital marketing, paid media or lead generation.
You will ideally have experience in:
Google Ads and Meta advertising
Analytics and conversion tracking
Website optimisation and A/B testing
SEO and local visibility
ROI reporting and performance analysis
Using data to improve commercial outcomes
Property experience is helpful, but not essential.
Most importantly, you are commercially minded, analytical and motivated by delivering measurable results.
Why Join Us?
Marketing in our business is expected to drive growth.
This role offers genuine influence and visibility, with a direct impact on instructions, market share and business performance.
If you enjoy testing, improving and proving what works, we would love to hear from you!
IND5
Benefits:
• Company events
• Company pension
• Employee discount
• Free parking
• Health & wellbeing programme
• Life insurance
• On-site parking
• Sick pay
• Work from home
Work Location: In person
Location: , ,
Totaljobs: Apply Here