Fractional Marketing Advisor – CPG / Beverage Industry
Reports To: Founder & CEO
Engagement: Fractional / Part-Time Advisory (Approx. 5–15 hours per month)
Compensation: Competitive hourly rate based on experience and qualifications.
If you’re interested and believe your background aligns with this opportunity, please apply. I’d be happy to connect with you to discuss the role in more detail.
We’re seeking an experienced Fractional Marketing Advisor to provide strategic guidance for a fast-growing beverage company. This is an advisory role—not an execution role. You’ll help leadership determine where to invest marketing dollars, drive retail growth, and maximize ROI while partnering with an internal team that handles execution.
Who You’ll Work With
❖ Founder & CEO
❖ Fractional Marketing Director
❖ Full-Time Account Manager
❖ Graphic Design & Social Media Agencies
❖ Sales Brokers
Key Responsibilities
❖ Audit current marketing strategy, budget, and account performance
❖ Develop recommendations on marketing spend and growth strategy
❖ Lead marketing strategy for key retail accounts
❖ Advise on retail media, trade marketing, promotions, and merchandising opportunities
❖ Review performance metrics and provide data-driven recommendations
❖ Meet regularly with leadership and marketing partners to review results and adjust strategy
Qualifications
❖ CPG, food, or beverage marketing experience is a requirement
❖ Proven success growing brands within major retail channels (Target, Walmart, Kroger, etc.)
❖ Strong understanding of retail marketing, trade spend, and budget allocation
❖ Data-driven with a proven track record of delivering measurable results
❖ Comfortable working with small teams in a fractional advisory capacity
Engagement
❖ Initial strategy audit and marketing roadmap
❖ Ongoing bi-weekly or monthly advisory meetings
❖ Immediate start preferred
Primary Success Metric: Drive same-account revenue growth while optimizing marketing spend and ROI.
Location: , ,
LinkedIn: Apply Here