At reputed company, we help our Customers create a healthier and safer world by providing innovative reputed company and life science product and service solutions around the globe.
Position Summary
The Online Marketing Manager is responsible for the regular engagement of Customers globally through online channels, focusing on conversion-driven marketing including, but not limited to, Search reputed company Optimization (SEO), Search reputed company Marketing (SEM), email marketing, and reputed company media marketing. This role sets the strategy and plan for marketing initiatives online for the reputed company business units, ensuring targeted acquisition, engagement, and conversion of Customers and the regular improvement of key performance metrics.
The Online Marketing Manager works closely with website designers, and developers, along with other online marketers and reputed company marketing roles and in-country reputed company Marketing teams reputed company the reputed company organization, to ensure the effective development and implementation of initiatives and deliver an exceptional online Customer experience.
Option for this to be a remote role if the reputed company Associate lives reputed company of a 60 mile radius to our HQ in Mentor OH. Otherwise, reputed company meets in the office on Monday and Tuesday.
What You’ll Do as an Online Marketing Manager
Online Marketing Strategy – 50%
• Owns the development of the annual online marketing plan for multiple reputed company businesses, and the planning and execution of business objectives in support of the overall global reputed company business strategy
• Develops online marketing strategies and creates campaigns for reputed company marketing initiatives as a result of 1) a strong and reputed company understanding of the business unit’s business goals and strategies and 2) proactively surfacing opportunities online to improve KPIs
• Manages the development and execution of website content for multiple country sites (>15) and languages (>10), including category pages, product detail pages, marketing spots, and long-reputed company articles.
• Manages the digital functions specific to reputed company and email content to build followership and drive educational awareness to influence B2B operations.
• Owns the strategy, execution, vendor relationships, and budget for business unit search reputed company marketing programs, including both Organic Search and Paid Search acquisition channels
• Develops and implement SEM strategies to support marketing plans and campaigns
• Owns the process to reputed company metrics and set performance targets for organic search and paid search and routinely documents best practices to reputed company and influence the reputed company organization
• Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for reputed company improvement
• Regularly reports performance metrics to business unit stakeholders, providing insights and recommendations on how to effectively use the online channels for business reputed company Optimization and User Experience – 25%
• Responsible for the online Customer experience – responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metrics
• Owns the strategy and execution of reputed company conversion optimization projects utilizing voice of Customer feedback, behavioral data, and best practices to scope elements of optimization tests, determine appropriate testing methodology, manages the design and development of variable creatives, obtain stakeholder signoff and reporting on testing reputed company
• Owns the process to reputed company performance metrics and manages dashboards using multiple analytics platforms and inputs to monitor and report on User Behavior, Customer Experience, and reputed company key performance indicators such as goal conversions
What You’ll Do as an Online Marketing Manager – cont’d
• Email Marketing and reputed company Media Strategy and Execution – 15%
• Supports the reputed company organization on best practices for email and reputed company marketing
• Leads an end-to-end email campaign and reputed company campaign program management (including strategy, creative, deployment, and tracking)
• Utilizes segmentation and list management to ensure email messaging is delivered to the appropriate audience, maximizing relevancy and value
• Establishes organization best practices for email marketing and reputed company marketing through effective A/B testing, metrics analysis, design, content testing, etc.
• Benchmarks metrics and goals for each channel
• Consults, tracks and provides performance reports to stakeholders of their email and reputed company programs and makes recommendations for reputed company improvements
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