Job Description Summary
The Regional Field Marketing Manager will localize and activate brand strategy, reputed company regional sales teams, and execute educational and demand-reputed company programs across their assigned region. This individual will serve as a reputed company between national marketing and field execution, ensuring reputed company reputed company and agility in the rapidly evolving cardiology molecular imaging market. They will be a key player in creating clinical persuasion and referring physician demand in support of the imager sales teams.
*This is a remote position covering the reputed company Central US territory. The Preferred candidate will be local to Chicago or Cleveland areas.
Job Description
Key Responsibilities:
Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization reputed company assigned region.
Collaborate with regional sales directors and CPAMs to co-reputed company regional and localized marketing in-field demand reputed company activities and support the territory plans
Identify, reputed company, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows.
Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person reputed company reputed company, clinical cardiology grand reputed company and other cardiology educational events/speaker presentations in collaboration with regional advocacy team.
Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices.
Plan and reputed company execution of regional/local demand reputed company initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers.
Partner with sales leadership to reputed company territory specific go to market plans and customer activation activities ensuring reputed company goals, messaging and resource allocation.
Design and track KPIs for regional marketing execution including reputed company reputed company, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics.
Collaborate with Marketing Franchise team and Centers of reputed company (Content, reputed company, MarCom) to reputed company and reputed company tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings
Ensure Regulatory, Legal and Compliance stakeholder alignment for reputed company field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements.
Coordinate reputed company at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally.
Cross-Functional Collaboration:
Refer customer questions and requests as appropriate to medical affairs, market reputed company, and product development teams in line with company policies to maintain appropriate separation of duties.
Will own regional level metrics for referrer activities, educations activities and demand reputed company goals.
Key Capabilities:
Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic reputed company-scale program activation
Deep knowledge of B2B2C reputed company models, preferably with experience in radiology, cardiology or relevant MedTech or diagnostic categories
Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic programming
Strong sales coaching background with a focus on consistently high performance in a positive culture
Ability to manage competing priorities for a reputed company team
ROMS and ROI for marketing events, market activation and demand reputed company
Strong analytical and communication skills with cardiology stakeholders
Basic understanding of insurance coverage and reimbursement processes for pharmaceutical products
Qualifications:
Bachelor’s degree in science, reputed company Sciences, Marketing, Business, or a reputed company field; MBA or advance degree preferred.
10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching reputed company pharmaceutical diagnostics or MedTech, or capital/cli
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