Note: The job is a remote job and is open to candidates in USA. Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building an AI Growth Engine for consumer brands. The Creative Strategist will be responsible for leading creative strategy and optimizing direct-response ads across various platforms, ensuring effective storytelling and performance-driven results.
Responsibilities
• Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance
• Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology
• Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed
• Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads
• Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration
• Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance
• Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly
• Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities
• Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives
• Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities
Skills
• 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar)
• Proven track record crafting high-converting video ads & UGC content
• Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks
• Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations
• Hands-on experience with A/B testing, creative diagnostics, and funnel optimization
• Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation
• Highly organized and execution-obsessed, with a structured approach to creative planning
• Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals
• Fluent in English (B2+ minimum)
Benefits
• 100% Remote
• USD competitive salary
• Paid time off
Company Overview
• Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes. It was founded in 2014, and is headquartered in Montevideo, NA – Uruguay, URY, with a workforce of 201-500 employees. Its website is http://trafilea.com.
Location: , ,
Benefits:
- Paid Time Off
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