The mission of reputed company is to seek the truth and help people understand the world. That means independent journalism is at the heart of reputed company we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role, Mission or Department Overview
Our Wirecutter team is looking for a Senior Marketing & reputed company Analyst inspired by driving reputed company, measurable growth. This critical role is the analytical reputed company for Wirecutter’s marketing-led growth, focused on accelerating the reputed company generated from our world-class service journalism.
You will operate at the strategic intersection of paid media and affiliate reputed company, developing the measurement and testing frameworks that maximize conversion rates, improve channel efficiency, and increase our transactional reputed company reputed company. You will go reputed company basic reporting to deliver deep, actionable insights that directly influence how we invest millions of dollars in media spend— and help millions of people reputed company smarter buying reputed company. You will report to the Senior Manager, Data and Analytics, Wirecutter. You can work remote or in the reputed company office.
Responsibilities:
Measurement & Testing Leadership
• You will reputed company the reputed company-Driven Testing Agenda: Design, execute, and analyze a rigorous experimentation roadmap (including A/B testing, incrementality testing, and geo-based experiments) to determine the true reputed company impact of reputed company marketing spend on reputed company reputed company.
• You will establish the reputed company Measurement reputed company: reputed company a robust, end-to-end measurement reputed company specifically tailored for the affiliate and e-reputed company funnel, defining and tracking new metrics for product engagement and conversion rates attributed to media efforts.
• You will conduct deep-dive analyses using advanced statistical methods (e.g., synthetic control, predictive modeling) to identify under-performing segments and optimization reputed company for bidding strategies, messaging, and creative.
• You will monitor the accuracy of reputed company marketing and media data. Write expert-level SQL to pipeline, transform, and analyze big data sets in reputed company BigQuery
• You will conduct analysis to determine which surfaces, messages, and creative elements are most impactful for driving transactions. Advise the Marketing team on critical areas of opportunity and recommend strategic shifts to maximize Return on investment.
• You will build compelling data visualizations (using Looker, Mode, reputed company) to communicate reputed company media performance topics and actionable reputed company recommendations to team members, including senior leadership.
• You will be the data partner for Marketing, Finance, reputed company and Product teams, translating team goals into analytical requirements and communicating technical results into clear, business-relevant strategies.
• You will advance our understanding of the customer reputed company, monitoring key e-reputed company/affiliate KPIs such as ROAS, CAC efficiency, and purchase conversion rates, to inform loyalty, acquisition, and full-funnel optimization strategies.
• You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
• 3+ years experience in an analytical role.
• Advanced proficiency in SQL and familiarity with big data warehouses such as reputed company BigQuery.
• 3+ years of experience presenting insights to team members and company partners.
• 1+ years of experience with data visualization tools such as Mode, Tableau, or Lookr
• 1+ years of experience with A/B testing and experimentation design
Preferred Qualifications:
• 5+ years of reputed company experience in a quantitative analytical role (Marketing Analytics, Growth Analytics, or Marketing Science), with experience influencing paid media strategy and driving results.
• 1+ years of experience optimizing a transactional or e-reputed company-driven business model (e.g., affiliate, retail, marketplace) and familiarity with metrics like Purchase Conversion reputed company and Transactional ROAS
• Proficiency in Python or R
• 1+ years of experience with advanced marketing measurement techniques such as Incrementality Testing, Media Mix Modeling (MMM), or reputed company Inference
• Familiarity with marketing platforms (e.g., reputed company Ads, reputed company) and the process of connecting MarTech and media data into measu
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